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2026

CCCCCC Cutting Edge: Building Agents at Scale24 MarCCCMake Agents Fight: a CCC2 Summary17 FebOrbitBuilding with AI — one year later29 JanCCCNotes from Claude Code Curious13 JanCCCInterview: This year AI disappears into interface12 Jan

2025

CCCClaude Code (is really Claude Work)24 NovCCC3 years since ChatGPT: what really mattered?10 NovOrbitWriting is the only way for AI to get to know you14 AugCCCBuilding an agentic business with Claude Code13 AugCCCAI building is for everyone (not BY everyone)12 AugOrbitHow I built this site (with AI)11 AugOrbitThe AI product flywheel (according to OpenAI)7 AugCCCProducts are made of language, not code5 AugOrbitSimulated Intelligence9 JunCCCDon't be afraid of Claude Code26 MayOrbitLessons in building product with AI25 AprpostAdolescence: growing pains24 MarOrbitSay HI: the growing blindspot in AI-driven startups6 MarpostNo news is good news24 FebCCCThe multiplier: Abundance reveals AI's true potential10 FebarticleThe Best of 202421 Janpost2024 work retro8 JanpostRe-Vision: revisiting the Vision Pro7 Jan

2024

postProduct/ Market Strategy18 NovCCCThree Priorities for AI Products26 SeptpostNot just pivots: Unfair Vantage10 JularticleVision Pro + Family: Attention/ intention24 MararticleThe human interface of Vision Pro: Personas and EyeSight21 MarpostVision Pro-fessional: day one at work18 MarpostA Provisional view of Vision Pro15 MarpostQuest vs Apple Vision will be won by trajectory14 Feb

2023

post15 years -- what is working?4 OctpostPrototyping my first product22 JunpostHouseHeld: designing features22 JunpostHuman computing22 JunpostWhat's Apple's Vision for the rest of us?14 JunpostHouseHeld - the story so far31 MaypostThe only successful consumer app is Entertainment22 MaypostAgainst our own interests12 MayarticleMy product journey8 MaypostThe power of Rewriting12 JanpostHow analogue do we need to go to escape the digital dirge?11 JanpostSo far with... Arc browser9 Jan

2022

postDynamic Island? Watch it.6 OctpostStar Wars, we have a problem23 JunarticleVanMoof X3 review14 JunpostTrying Ghost for blogging12 May

2021

postWhat journalists don’t want you to know about “how to pitch them”27 JulpostThe myth of media relations20 JulnotePaying a whole List would be great Twitter monetisation20 JulpostWe Are the Weather: imperfection can save the world26 JanarticleMax’s best of 20203 Jan

2020

postA journalism/ social media clash (and what we should do next)29 OctpostCalmer business28 SeptpostBalance is key to accurate startup stories24 Sept

2019

SiftedWhat to look for in a PR agency1 OctpostWishlists are like buying but better20 JunSiftedHow to do PR for an early-stage startup1 JunarticleBeing sexist.8 MararticleOral History of Silicon Roundabout31 JanarticleA tale of Comms, Content & Context (and 6x months at Forward Partners)30 JanPR WeekThe problem with growth? It's a vicious circle15 Jan

2018

articleSo far with... new iPad Pro 11” and 12.9”15 NovForbesThe lie of social sharing and its playful truth14 AugpostThe point of the Pencil31 MaypostReturning to iMessage from Facebook Messenger22 MarpostThe Last Jedi brings Balance to the Force17 Jan

2017

postWhat would you pay to skip a year?22 NovpostSo far with... iPhone X17 NovpostWhy would I read in my Inbox?30 OctpostMental health, every day11 OctpostSo far with... a Cellular Apple Watch28 SeptpostGame of Thrones and writing the inevitable26 JularticleSo far with... iPad Pro 10.5” and iOS 1123 JunpostWriting feels like flossing my brain24 MaynoteSee also our own Augur Edits, whereby we will help any company with a great story get it out there.9 AprpostStacking30 MarpostHow we talk about terror23 MarnoteShow fewer stories like this9 MarpostAugur updates operating system to suit tech scaleup needs21 Feb

2016

postGrown up gaming30 DecpostThe story opp that Rogue One missed29 DecpostSo Far, with... Apple AirPods19 DecpostPolitics vs poetics and fact vs truth2 DecnoteI wonder if a lot of the “tech trends” we see young people going into today are similarly things we...2 DecpostThe tension of muting Twitter to make it useful23 NovpostAn idea for Truth as metadata14 NovnoteTwitter is constantly going Back to the Future27 OctnoteTo celebrate my wife coming back from a trip, we decided to do a bit of a “no screens” weekend, so...13 OctpostThe weird satisfaction of mini-milestones12 OctpostIssue 2.2 – Twitter hits the stock market.6 OctnoteI go back and forth on this one.19 SeptarticleIssue 2.1 — Twitter as broadcaster, Apple privacy and more16 SeptnoteI don’t know what they are putting in the water at Mic right now but it’s not good for Apples.16 SeptpostBluetooth earphones are like early smartphone cameras14 SeptnoteReporting on Apple: Strategic vs tactical view9 SeptnoteStop quoting Woz31 AugnoteChoosing the reward for your ideas25 AugnoteI think there’s a fine line between charity and patronage.19 AugpostWhen non-PRs write press releases, it shows how bad traditional PR has become15 AugnoteBobbing for Apple (predictions)10 AugpostBeing underwater3 AugpostTruth in trolling28 JulpostThe Lookback, Issue 320 MaypostThe LookBack, Issue 213 MaynoteReally like this way of looking at Apple Watch and comparing to Windows Mobile.12 MaypostGreat PRs and marketers “resist PR” as much as journalists12 MaypostGetting better at what’s now vs what’s next9 MaypostThe Lookback, Issue 16 MaypostA really enjoyable read and compelling argument, if it turns out to be true.6 MaypostiPad Pro improves my work/play5 MaypostUseful Little Things3 MaypostSo Far, with... iPad Pro + Pencil19 AprTechCrunchHow paid journalism must work online, and why Blendle can't19 AprpostWho do we have to thank for Twitter?21 MarnoteAgencies have a funny habit of priding themselves on a connection to media.17 MarnoteTwitter’s missing manual / fuzzy notepad eev.ee (via John Gruber)26 FebpostBeyond a certain point, “saving time” is wasting time.25 FebpostOld PR sold editorial just like ad space18 FebpostWhat If The Press Release Exists For A Reason?15 Feb

2015

noteThis is what has attracted me to “iPad afternoons”.17 DecnoteStealthy London Startup Curve Raises $2M From Notable Fintech Backers Steve O’Hear, techcrunch.com10 DecnoteI think this is one of those things that is obvious in retrospect but counterintuitive to our...10 DecnoteI really feel what Adrian has described here.10 DecpostInstitution/identity clash is at the heart of PR spam frustration – and here’s my solution.3 Decpost#PRCAtech – the narrative beats the statement25 NovnoteIt takes time to build a trend6 NovnoteTwitter’s strategy squanders its audience’s true value.4 NovpostLinkbait, Reputation and the “Mental Unsubscribe”2 NovnoteA really good point.30 OctnoteOne of the catches: no single org has a big enough incentive to push it though.29 OctnoteI can’t help but contrast with The Social Network, where I think it’s the same case.29 OctnoteWhat do you stand for?29 OctpostWhat are we playing at?29 OctnoteBraver men than this have tried to kill the press release.28 OctnoteAd People Say the Funniest Things27 OctpostWhat Has Us Interested at Homebrew...15 OctpostThe interview: a simple solution to your content nightmares15 Octnotefrom: “Rethinking How We Structure Content Marketing Teams: The Pod Approach – Sorry for Marketing”9 OctarticlePress releases are the selfies of the marketing world8 OctpostDeath to content: long live the Editor8 OctnoteHow do we fix Headline Hell?8 Octnote“Unicorn” was never meant to be such a commonly used term – the whole point was that they were...8 OctpostCut the B — , let’s embrace the Log.8 OctpostContent: What’s in a name?8 OctQuartzFuture technologies must be designed to free us from our screen addiction10 AugpostWhatch’s it like?21 JularticleWe must take more pride in analysing how stories are made15 JulpostApple Watch reveals the paradox of tech innovation8 MayarticlePress releases are the selfies of the marketing world6 MaypostApple watch expectations24 AprarticleIt’s time to go post-Elizabethan on our Smartwatch assumptions18 MarTech.euInside DataSift: A one-stop shop to build on social data?16 MarThe GuardianThe iPod effect: how near-limitless storage made content worthless13 Feb

2014

postPR for PR15 NovTech.euA peek inside Shazam, and why its endgame is important to all European startups20 OctarticleThe journo who replied to every PR email missed the most important point22 SeptTech.euInside GoCardless: Meet the quiet Londoners who want to help you get paid faster16 SeptpostThe perfect media pitch as voted by 25k journos9 SeptpostLikes labours lost: You get the Facebook you deserve8 SeptpostGoogle Authorship is the Obi-Wan Kenobi of search8 SeptpostGoogle Authorship is the Obi-Wan Kenobi of search5 SeptnoteA good read on the uncomfortable benefits of buying followers11 JunpostI'm generally quite relaxed about privacy but this whole presentation is great11 JunpostDownstream: Living with Pebble22 MaynoteListen up Apple: build a smart EarPod or someone else will (Wired UK)2 AprnoteTwitter Cards are becoming the smallest unit of 'web'2 AprnoteThe diversity of life experience fuelling development of games today is great2 AprnoteA thought on"What the Fox Knows"18 Marpost"Eat food. Not too much. Mostly plants."5 MarpostBlue sky thinking to popularise the Year of Code with today’s youth4 MarnoteThe One Quality Every Startup Needs to Survive21 FebnoteLike it or not, Dungeon Keeper is the future of LCD gaming19 FebpostLike it or not, Dungeon Keeper is the future of LCD gaming18 FebnoteQuantum Dots: Band name or display technology?5 FebnoteIt's a great time to be a techy29 JannoteHARDWARE REVIEW: APPLE WEIGHS IN WITH MACINTOSH29 Jannote“We’re Just Flipping Through Index Cards”27 JannoteDon’t Glorify Startup Failure24 JannoteThe reality of digital newsrooms: 'copy thrown online with a photo'17 JannoteWe Didn’t Eat the Marshmallow. The Marshmallow Ate Us.17 JannoteMobile to the Future (or Max's idea of "cloud screens")17 JanpostHow can I accelerate my personal growth?17 JannoteCasinos' (and Facebook's) worrying knack for consumer manipulation8 JannoteSome of what we did at Danger8 JannoteThe Buffett Formula — How To Get Smarter7 JannoteAlmost Human: The Surreal, Cyborg Future of Telemarketing4 JannotePizza Packaging Has Come a Long Way...4 JanpostThe Builder’s High4 JannoteThe biggest shocker of 2013? That it really is a wonderful world4 Jan

2013

noteThe NSA: An Inside View22 DecnoteFacebook Wants to Know Why You’re Self-Censoring Your Posts17 DecnoteFacebook Wants to Be a Newspaper.17 DecnoteGaming Made Me: Charlie Brooker2 DecnoteThe rise and fall of YouTube's celebrity pioneers28 Novnote"IT Buyers Shun Social Media"28 NovnoteInside the mind of Marc Andreessen27 NovnoteWhere’s Waldo? That’s Easy. A Foolproof Strategy for Locating the Stripe-Loving Cartoon Man.26 Novnote"The Mission of Tesla" = great 'blog' PR25 NovpostThe Unacknowledged Compromise - Matt Gemmell25 NovnoteGrowth Hacking Word of Mouth | Ryan Hoover25 NovnoteAm I Going Insane? Snapchat is Intrinsically Worthless21 NovnoteMicrosoft’s plan is stronger than you think14 NovnoteWill Apple really move toward two iPad apps on screen?8 NovnoteHow Jack Dorsey Makes Meetings At Square More Transparent8 NovnoteThe product design sprint: a five-day recipe for startups6 NovnoteHow To Write An Email5 NovnoteFacebook's future is in your past30 OctpostMicrosoft’s plan is stronger than you think30 OctnoteThe Incredible Shrinking Antenna25 OctnoteThe inspiration of revisiting great books25 OctnoteDrinking With Your Eyes: How Wine Labels Trick Us Into Buying25 OctnoteMTurk + Google News API = Coverage17 OctpostHow do journalists get 'out of' PR spam24 SeptnoteSietsema on the Current State of Restaurant Criticism21 SeptnoteShane Richmond on solving Twitter's problems with a tick21 SeptnoteMission and Messaging at Instagram21 SeptnoteCyanogen raises $7 million to build better Android20 Septnotethe big Apple misunderstanding20 SeptnoteThe Semiotician’s Oath18 Septnote"iPhone Keyboard Secrets" from 200717 SeptnoteWhy Twitter Buying MoPub Is a Very Big Deal16 SeptnoteKlout is running out of excuses.16 SeptpostThe only interesting things about the new iPhones/ iOS12 SeptnoteWho Owns the Future? by Jaron Lanier – review11 SeptnoteA history of iPhone taglines10 SeptpostIn defence of Google+6 SeptnoteToo much hard work is summed up in a sentence2 SeptnoteMarissa Mayer is really clever29 Augnotea great quote from Frank Chimero29 AugnoteIs online press coverage the best form of SEO?28 AugnoteGnip and Datasift are the most intriguing parts of the Twitter ecosystem to me28 AugpostNostalgic reflections of an aging PR Account Exec19 AugnoteA good digest of how Facebook's newsfeed algorithm has changed over the years.16 AugpostIt's good for journalists to see PR behind the scenes16 AugnoteGoing Independent - MaxTB Comms15 AugpostEvernote Moleskine: a confused review13 AugpostAsk yourself "Why Google isn't killing PR"12 AugpostLinkedin endorsements - cynical, not stupid.8 AugnoteInteresting piece on the relationship between authors and alcohol.7 AugnoteA really well written profile of VP Joe Biden from GQ2 AugarticleThe modern 'manuscript' of status updates1 AugarticleA status update on a multi social network world1 AugnoteThe troll rules have changed. Or have they?31 JulpostTrolling isn’t new — but the hierarchy has changed.29 JulnoteA different path to Inbox Zero23 JulpostA different path to Inbox Zero22 JulnoteIn 20 Years, We’re All Going To Realize This Apple Ad Is Nuts17 JulnoteHow a total n00b mined $700 in bitcoins17 JulnoteThoughts on 'Lockdown' by Marco Arment9 Julnote6 Things I Learned from a Notoriously Insane Innovator5 JulnoteRory Sutherland knows how to save marketing5 JulnoteCoffee vs. beer: which drink makes you more creative?4 JulnoteGood business= social3 JulnoteAntifragile16 Junnote"If you're not the customer, you're the product"15 JunnoteA perfect journo email app13 JunpostiOS 7 - Macintosh or iPod?12 JunnoteWho will build Android for Dummies?11 Junnotehttp://www.themorningnews.org/article/from-here-you-can-see-everything11 JunpostWho will build Android for Dummies?11 JunnoteAfter Woolwich: how the media got it wrong30 MaynoteBusinessweek Profiles Google X30 MaypostGoogle Glass at the Indy 50030 MaynoteGlass Half Empty21 MaynoteHoliday Homescreen21 MaypostGlass Half Empty20 MaypostNarrating the startup journey20 MaypostHoliday homescreen20 MaynoteThe Gruber Conundrum17 MaynoteQuadropus Rampage - From the creators of Towelfight 2 - Upcoming Android Games - DroidGamers Forums17 MaynoteGoogle Glass: the world’s worst surveillance device.16 MaynoteWhy Iron Man 3'€™s Director Ruled Hollywood9 Maynote"Ain't No Reason" - The Magazine7 MaynoteConservative Party 1978 Manifesto (2nd draft)5 MaynoteA Rake Too Far: Optimal Platform Pricing Strategy5 MaypostA perfect journo email app23 AprnoteTwitter's Big Challenge: Too Much Twitter18 Aprnote'Now Is The Best Time': A Critique Of BioShock Infinite18 AprnoteWeakness with consequence: Why marketing is like gravity17 AprnoteMeat - a charming short story about mankind10 AprnoteThe Power of Swarms Can Help Us Fight Cancer, Understand the Brain, and Predict the Future7 AprnoteVine is best when you're Being John Malkovic6 Aprpost"why not offer an alternative cut back version of Google results that shows fewer ads and reminds the..."4 AprnoteWhy Bitcoin poses an interesting ethical conundrum for journalists paidContent4 AprnoteKilling Home Working4 AprnoteHow formal should your marketing experiments be?2 Aprnote"Bioshock Infinite: How long should an NPC look at a boat?"29 Marnote"What’s your engagement currency?"29 Marnote"A good analysis of how the Yahoo Summly purchase is a weird one"29 Marnote"This is “brand journalism”."28 MarnoteProduct satisfaction: It's all about the upgrades24 Marnote"Data contributes to development but doesn't replace the very unscientific notion of what to build and why"18 Marnote"(Nike's) Parker borrowed more than a bullshit meter from Steve Jobs."16 Marnote"Thiel doesn't subscribe to what he calls the start-up 'religion' of a-b testing"13 Marnote"Unless you look at the numbers, you do not know what the Internet looks like."8 MarnoteMoves for iPhone19 FebnoteVine is Twitter's route to selling visual ads in your stream30 JanarticleThe Re-Tale of Retail: HMV, community and the future15 Jan

2012

postThoughts on 'Culture Shock' by Will McInnes27 NovpostWho do you trust with your data?21 NovpostBeaten: Xbox Mini could give Apple TV a run for its money21 NovpostSo Far With... iPad Mini19 NovpostWhat happened next...28 SeptpostFacebook - What a difference a day makes25 SeptpostFitbit, Klout and your data silhouettes15 AugpostJournalists vs Bloggers: How not to do it.10 AugnoteMaxTB on Wired: Fitbit needs to watch its 'quantified' self1 AugpostA New Start: MaxTB Ltd.22 JulpostLooking Beneath the Surface19 JunpostGoogle Zero: the answer to the backlash17 JunpostEmail won't send with O2 Broadband? Here's the solution.5 AprnoteCould OAPs be Apple's Secret Testing Team?20 MarpostFacebook should update its concept of 'Friends'26 FebpostFacebook wants you dead10 JanpostFree Speech Has Turned a Corner3 Jan

2011

postPower Struggles of the Advocate Age - The Social MBA25 NovpostThe Age of Digital Inhibitions23 NovnoteWired Guest Post: Kindle micro-transactions for the win19 NovpostHow will we Manage without degrees?12 SeptpostHow do I filter tweets from TweetDeck?25 Augpost5 ways to turn distraction into inspiration15 AugpostFailure Conference: the ultimate success?8 JunpostDeath of the Social Media Guru: 4 New Signs of the Social Media Try-Hard16 MaypostWhat happens to social profiles after you die?10 MaypostHow to write a CV... with your life2 MaynoteCould PRs become the next best journalists?20 AprpostWhy Quora will be a slow burner success31 JanpostLocation alone gets you nowhere26 JanpostOvertransparency and the Dilemma of #Client Vs Integrity19 JanpostQuora and the big "what if"7 Jan

2010

postSocial Media: the Talk21 DecpostThe truth behind Follow Friday10 DecpostSo Far With... Kindle 3G4 DecpostDoes the tech scene need more humanity?20 OctpostPR coverage- a new perspective11 AugpostPlaying Games in Business10 AugpostSustainable Social Media: A Manifesto6 AugpostStop asking what social media is for3 AugpostKnowledge and Power31 JulpostIs there a PR career sweet spot?30 JulpostDell's Streaky Tablet Strategy23 JularticleOld Spice: Swan Dive or Cannonball?16 JulpostiPad Thoughts- 1 month later (ish.)5 JulpostIPad Thoughts - 4 days in30 MaypostInformation is Beautiful but Ceremony is Special17 MaynoteWhat is Google Findy?20 AprpostSpot If I am right about the future of Spotify.19 AprpostWhy I'll always have time for timesheets14 AprpostApple's Razor Sharp New Direction12 AprpostMaxicom - AxiCom = MaxTB at Wildfire12 MarpostHow to Stop PR Spam28 JanpostThank Me Later: The Role of Gratitude in Social Media19 JanpostWhy the Nexus is not "just another Android phone"6 JanpostThoughts on Journalists' Public Relations Relations5 Jan

2009

postGriffin vs the Chimera of Society23 OctpostHave Apple Miced an Opportunity?20 OctnoteAre you a fan of fans being fanned by the fantastic Dyson Fan fan?13 OctpostWhy didn't The Sun switch to the Lib Dems instead?30 SeptnoteNorth/ South Twivide23 SeptpostFollow Friday - 18 Sept 0918 SeptpostDoes Android Dream of Electric Waves?18 SeptnoteFollow Friday - 4 Sept 094 SeptnoteWhere do you keep your Chromium?10 JulnoteVodafone (femto)selling half of the future24 JunpostAre you Content not to Contend with Content?23 JunpostThoughts falling far from the tree?10 JunpostSometimes business just ain't pretty9 Jun