Product/ Market Strategy

The hardest questions in business are sometimes the most simple:

What problem do you solve? But how? Why you?

As the kind of work I do has evolved, I've been thinking about this a lot for myself. I'm starting to realise:

I bridge product strategy and market reality.

The cornerstone of every success story is a clear perspective on a real problem.

Having worked inside and alongside startups and VCs, I know how hard it can become to see the wood from the trees. How easy it can become to lose perspective.

That's the first value I bring: Outside Perspective. When you're struggling to see anything new, I listen to you, your team, your customers, your market and tell you something you don't know.

The point of this is to reveal non-obvious opportunities that extend your unfair advantage.

Secondly, I bring Absolute Clarity. Complexity is a choice that helps no-one. Too often your darlings stand in front of the ideas that matter. Clear language is clear thinking – and it's the only way to outline your product canon.

You also don't get any points for repeating the consensus. Instead, you must create tension through something true, original and powerful for your audience.

Finally, Strategic Focus. The right energy in the wrong place is more than redundant. A simple diagnosis should frame your guiding principle, concentrating energy toward outsized returns.

The best founders know all this. And yet, after years on the same startup, everyone struggles to keeping this all in mind, all the time.

You can't do it alone. You don't have to do it alone.

So what if it was easy?

What if you could get help, and find new insight not from some creative genius, but new, opinionated observations about the true world around you.

Everyone knows Product Market Fit is the goal for startups.

Product Market Strategy is how you get there.