Product/ Market Strategy

The hardest questions in business are sometimes the most simple:

What problem do you solve? But how? Why you?

As the kind of work I do has evolved, I've been thinking about this a lot for myself. I'm starting to realise:

I help bring market reality back to product strategy.

At the cornerstone of every success story is a clear perspective on a real problem.

Having worked inside and alongside startups/ VCs, I know how hard it can become to see the wood from the trees. How easy it can become to lose that perspective.

That's the first value I bring: Outside Perspective. When you're struggling to see anything new, I listen to you, your team, your customers, your market and tell you something you don't know.

The point of this is to reveal non-obvious opportunities that might extend your unfair advantage.

Secondly, I bring Absolute Clarity. Complexity is a choice that helps no-one. So often your darlings stand in front of the ideas that matter. Clear language is clear thinking – and there's no better way to outline your product canon.

You also don't get any points for saying things that anyone could say. What's left has to be true, original and genuinely powerful for your audience.

Finally, Strategic Focus. The right energy in the wrong place is more than redundant. A simple diagnosis should frame the guiding principle of your strategy, concentrating energy against outsized returns.

The best founders know all this. And yet, after years working on a startup, I've seen even the best grapple with keeping it all in sight, all the time.

You can't do it alone. You don't have to do it alone.

So what if it was easy for once? What if you could get help, and find new insight not from some creative genius, but simply by getting new, opinionated observations about the true world around you.

Everyone knows Product Market Fit is the goal for startups.

Product Market Strategy is how you get there.