Product/ Market Strategy

The hardest questions in business are sometimes the most simple:

What do you actually do? What problem do you solve? Why should we choose you?

Despite fifteen years helping founders navigate these waters, it has still taken some time to work out the answers about my own work. But I think I'm nearly there.

In a nutshell:
I help founders bring market reality back to product strategy.

This starts with what I just described: having worked inside and alongside startups/ VCs, I know how hard it can become to see the wood from the trees.

So the first value I bring is Outside Perspective. When you're struggling to see anything new, I listen to your team, your customers, your market and tell you something you don't know. Even something from you.

The point of this is to reveal non-obvious opportunities that might extend your unfair advantage.

Secondly, I bring Absolute Clarity. I can't stand unnecessary complexity. I have no qualms killing your darlings if they get in the way of the ideas that matter. Clear language is clear thinking – and there's no better way to outline your product canon.

You also don't get any points for saying things that anyone in your market could say. What's left has to be true, original and genuinely powerful for your audience.

Finally, Strategic Focus. The right energy in the wrong place is more than redundant. We give our diagnosis, let that frame the guiding principle and concentrate your energy where it can give outsized returns.

The best founders know all this. And yet, after years working on a startup, I've seen even the best founders grapple with keeping it all in sight, all the time.

You can't do it alone. You don't have to do it alone.

So what if it was easy for once? What if you could get help, and find new insight not from some creative genius, but simply by getting new, opinionated observations about the world around you.

Everyone knows Product Market Fit is the goal for startups.

Product Market Strategy is how you get there.