What would you pay to skip a year?

This is the way to think about iPhone X.

They brought back a prototype from the future, unfamiliar in interface, with a battery that’s big and charges really fast, that unlocks with a 3D map of your face.

You can have the iPhone 8, or you can have the phone they would have announced next year, now.

Apple gets to raise its average selling price.

Users get to taste the way things will be designed everywhere in 12–24 months.

It’s not for everyone, it’s a gift to people who will get a kick out of it.I’ve seen lots of reviews mention it as the most delightful product since AirPods, and maybe the comparison extends here too.

This is why I buy the latest technology – because they are not just toys, they are insight into the new normal. And to me, it’s part of my job to keep an eye on that.

These experiences reward those who like to sit in the front row at standup, those who want to see the movie on opening night, before their view is shaped by everyone else.

It’s a front row seat, that helps you have clearer and better ideas about the direction of technology and culture (if that’s your thing.)

That’s my thing.