Cut the B — , let’s embrace the Log.

For a while now, I’ve been trying to find a satisfying way to share and quickly comment on the stories that zip by each day.

A long time ago, it was tweets alone. 140 char here and there would provoke enough interesting discussion. And maybe my interest and knowledge was shallower.

Then, for those moments I felt I needed more than 140char, I moved to maxtb.com and tried to give the thought more space to breathe.

But now, I want to go somewhere back and in between. One of my bugbears is the baggage of ‘blog’ as a term. Bloggers, Web logs, Wordpress templates with their sidebars, archives and tags, all feel like they include clutter to their meaning.

I want a place I can publish thoughts – sometimes long, sometimes short and, more of then than not, adding context to clips from the stories that interest me.

So I’m going to try using Medium as an old-fashioned ‘Log’. And let’s take it to mean, even in sentiment, something like: “a written record of events on a voyage or journey.”

Timbre!

(sic) The type of writing that interests me has changed – but I still believe I’ve learned more about the way I think, my industry and my world from regularly writing than most other things I do.

I think there may be something in this concept for how companies tell their story too. Small, regular notes along their journey. Throwing away the baggage and definition of so many bland, unimaginative content strategies.

Sometimes a fresh approach to the problem requires a break with the lagnauge and associations of the past they supercede. If this makes one or two of you pause for a moment and think, that’s good enough for me.