AI

Simulated Intelligence

Apple's recent paper has kicked off a kind of Rorschach discussion about whether LLMs actually reason or just pattern match. For me, I recognise this when asking Claude Code to think, think harder or ULTRATHINK. If you use the sledgehammer on a nut-sized problem, you'll have

Two years later: AI did it

I wasn’t really thinking about AI. In 2022, I’d had my big realisation that what was making me effective in marketing might be even more valuable in product work. And at the start of 2023, I’d worked my way up through the gears building out my first

AI

Why (and how) to use Claude Code

(or how I learned to stop spending credits on Lovable+co and love the terminal)

product

Is it more or less focus to build two products instead of one?

"As a blue collar tradesperson, I literally only trust word of mouth." In just 24 hours, this became the top reddit vote on a thread I posted asking why there's no product that reduces the mental load of looking after your home. It's not

AI Featured

Lessons in building product with AI

The tips and observations I wish I could go back in time to give myself sooner

AI

Sometimes the most impressive AI is no AI at all

When users expect LLM-like smartness, sometimes you can give it to them without any of the downsides...

product Featured

Products are made of language, not code

People think digital products are made of code. But that's like saying they are made of electricity, or light. In fact, they are made of language. And that has only become more true with LLM-coding apps like Cursor, Claude Code, Lovable. They start with a conversation – carefully asked

tv

Adolescence: growing pains

Warning: Spoilers. It's good until it's not.

AI

Say HI: the growing blindspot in AI-driven startups

AI founders are getting carried away with a half truth: they can do it all alone

news

No news is good news

"I'm mad as hell and I'm not going to take this anymore."

AI Featured

The multiplier: Abundance reveals AI's true potential

To understand AI's potential, factor in abundance.

culture

The Best of 2024

Summarising the best culture of 2024

Orbit

2024 work retro

A look back at my 2024 at work.

Great fact in The Next Map by Daniel Yergin

product

Re-Vision: revisiting the Vision Pro

Revisiting Vision Pro.

product Featured

Product/ Market Strategy

The hardest questions in business are sometimes the most simple: What problem do you solve? But how? Why you? As the kind of work I do has evolved, I've been thinking about this a lot for myself. I'm starting to realise: I help bring market reality

AI

3 Priorities for AI Products

Three rules for building AI products.

product

Not just pivots: Unfair Vantage

More often than not, founders set off in one direction -- but discover real opportunity through the new vantage they gain.

AI Featured

New ideas for AI interface/ conventions

I've written before about why I think chat is a poor experience for AI products. This is my post where I'm going to assemble ideas, fragments, examples for other forms AI interactions might take.

AI Featured

Chat is the wrong convention to make great AI products

In most cases, chat is not the best interface for AI experiences.

product

Reviewing the product positioning of YC batch W24

Thoughts on product positioning by the YC2024 batch.

Vision Pro

Vision Pro + Family: Attention/ intention

I think all parents would say they want to be really present with their children. Sometimes I try to imagine it’s the last day of my life and I’ve been allowed to travel back to this moment with my 5 year old and 2 year old. When it

The human interface of Vision Pro: Personas and EyeSight

There's something horrible about the uncertainty of if someone can see you or you can see them. Two way eye contact is something we absolutely take for granted. It's a connection that is about more than just paying attention, it's about sharing presence with

Vision Pro-fessional: day one at work

Work can be a very personal thing – we all work at our best in different ways, in different shaped teams, increasingly in different places. For me, I've spent nearly a dozen years working mostly where I want, with who I want, how I want. My most meaningful work

Apple

A Provisional view of Vision Pro

In a recent Beyond Work Hackathon, the prize for the winning team was an Apple Vision Pro. This is the best possible way to get access to a Vision Pro. While I think the price is the least interesting thing about the device (it will become increasingly irrelevant over time)