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Simulated Intelligence
AI

Simulated Intelligence

Apple's recent paper has kicked off a kind of Rorschach discussion about whether LLMs actually reason or just pattern match. For me, I recognise this when asking Claude Code to think, think harder or ULTRATHINK. If you use the sledgehammer on a nut-sized problem, you'll have
09 Jun 2025 1 min read

Two years later: AI did it

I wasn’t really thinking about AI. In 2022, I’d had my big realisation that what was making me effective in marketing might be even more valuable in product work. And at the start of 2023, I’d worked my way up through the gears building out my first
02 Jun 2025 2 min read
Why (and how) to use Claude Code
AI

Why (and how) to use Claude Code

(or how I learned to stop spending credits on Lovable+co and love the terminal)
28 May 2025 2 min read
product

Is it more or less focus to build two products instead of one?

"As a blue collar tradesperson, I literally only trust word of mouth." In just 24 hours, this became the top reddit vote on a thread I posted asking why there's no product that reduces the mental load of looking after your home. It's not
01 May 2025 2 min read
Lessons in building product with AI
AI Featured

Lessons in building product with AI

The tips and observations I wish I could go back in time to give myself sooner
25 Apr 2025 2 min read
AI

Sometimes the most impressive AI is no AI at all

When users expect LLM-like smartness, sometimes you can give it to them without any of the downsides...
04 Apr 2025 1 min read
Products are made of language, not code
product Featured

Products are made of language, not code

People think digital products are made of code. But that's like saying they are made of electricity, or light. In fact, they are made of language. And that has only become more true with LLM-coding apps like Cursor, Claude Code, Lovable. They start with a conversation – carefully asked
25 Mar 2025 1 min read
tv

Adolescence: growing pains

Warning: Spoilers. It's good until it's not.
24 Mar 2025 3 min read
Say HI: the growing blindspot in AI-driven startups
AI

Say HI: the growing blindspot in AI-driven startups

AI founders are getting carried away with a half truth: they can do it all alone
06 Mar 2025 1 min read
No news is good news
news

No news is good news

"I'm mad as hell and I'm not going to take this anymore."
24 Feb 2025 3 min read
The multiplier: Abundance reveals AI's true potential
AI Featured

The multiplier: Abundance reveals AI's true potential

To understand AI's potential, factor in abundance.
10 Feb 2025 1 min read
The Best of 2024
culture

The Best of 2024

Summarising the best culture of 2024
21 Jan 2025 6 min read
2024 work retro
Orbit

2024 work retro

A look back at my 2024 at work.
08 Jan 2025 3 min read
Great fact in The Next Map by Daniel Yergin

Great fact in The Next Map by Daniel Yergin

07 Jan 2025
Re-Vision: revisiting the Vision Pro
product

Re-Vision: revisiting the Vision Pro

Revisiting Vision Pro.
07 Jan 2025 2 min read
Product/ Market Strategy
product Featured

Product/ Market Strategy

The hardest questions in business are sometimes the most simple: What problem do you solve? But how? Why you? As the kind of work I do has evolved, I've been thinking about this a lot for myself. I'm starting to realise: I help bring market reality
18 Nov 2024 1 min read
3 Priorities for AI Products
AI

3 Priorities for AI Products

Three rules for building AI products.
26 Sep 2024 2 min read
Not just pivots: Unfair Vantage
product

Not just pivots: Unfair Vantage

More often than not, founders set off in one direction -- but discover real opportunity through the new vantage they gain.
10 Jul 2024 1 min read
New ideas for AI interface/ conventions
AI Featured

New ideas for AI interface/ conventions

I've written before about why I think chat is a poor experience for AI products. This is my post where I'm going to assemble ideas, fragments, examples for other forms AI interactions might take.
03 Jul 2024 3 min read
Chat is the wrong convention to make great AI products
AI Featured

Chat is the wrong convention to make great AI products

In most cases, chat is not the best interface for AI experiences.
18 Jun 2024 4 min read
Reviewing the product positioning of YC batch W24
product

Reviewing the product positioning of YC batch W24

Thoughts on product positioning by the YC2024 batch.
04 Apr 2024 9 min read
Vision Pro + Family: Attention/ intention
Vision Pro

Vision Pro + Family: Attention/ intention

I think all parents would say they want to be really present with their children. Sometimes I try to imagine it’s the last day of my life and I’ve been allowed to travel back to this moment with my 5 year old and 2 year old. When it
24 Mar 2024 5 min read
The human interface of Vision Pro: Personas and EyeSight

The human interface of Vision Pro: Personas and EyeSight

There's something horrible about the uncertainty of if someone can see you or you can see them. Two way eye contact is something we absolutely take for granted. It's a connection that is about more than just paying attention, it's about sharing presence with
21 Mar 2024 4 min read
Vision Pro-fessional: day one at work

Vision Pro-fessional: day one at work

Work can be a very personal thing – we all work at our best in different ways, in different shaped teams, increasingly in different places. For me, I've spent nearly a dozen years working mostly where I want, with who I want, how I want. My most meaningful work
18 Mar 2024 3 min read
A Provisional view of Vision Pro
Apple

A Provisional view of Vision Pro

In a recent Beyond Work Hackathon, the prize for the winning team was an Apple Vision Pro. This is the best possible way to get access to a Vision Pro. While I think the price is the least interesting thing about the device (it will become increasingly irrelevant over time)
15 Mar 2024 3 min read
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