I wasn’t really thinking about AI. In 2022, I’d had my big realisation that what was making me effective in marketing might be even more valuable in product work. And at the start of 2023, I’d worked my way up through the gears building out my first
AI
(or how I learned to stop spending credits on Lovable+co and love the terminal)
product
"As a blue collar tradesperson, I literally only trust word of mouth." In just 24 hours, this became the top reddit vote on a thread I posted asking why there's no product that reduces the mental load of looking after your home. It's not
The tips and observations I wish I could go back in time to give myself sooner
People think digital products are made of code. But that's like saying they are made of electricity, or light. In fact, they are made of language. And that has only become more true with LLM-coding apps like Cursor, Claude Code, Lovable. They start with a conversation – carefully asked
AI founders are getting carried away with a half truth: they can do it all alone
To understand AI's potential, factor in abundance.
I've written before about why I think chat is a poor experience for AI products. This is my post where I'm going to assemble ideas, fragments, examples for other forms AI interactions might take.
In most cases, chat is not the best interface for AI experiences.
(a few times a year)
The tips and observations I wish I could go back in time to give myself sooner
When users expect LLM-like smartness, sometimes you can give it to them without any of the downsides...
People think digital products are made of code. But that's like saying they are made of electricity, or light. In fact, they are made of language. And that has only become more true with LLM-coding apps like Cursor, Claude Code, Lovable. They start with a conversation – carefully asked
Warning: Spoilers. It's good until it's not.
AI founders are getting carried away with a half truth: they can do it all alone
"I'm mad as hell and I'm not going to take this anymore."
To understand AI's potential, factor in abundance.
Summarising the best culture of 2024
A look back at my 2024 at work.
Revisiting Vision Pro.
The hardest questions in business are sometimes the most simple: What problem do you solve? But how? Why you? As the kind of work I do has evolved, I've been thinking about this a lot for myself. I'm starting to realise: I help bring market reality
