Going Independent – MaxTB Comms

Last summer, I left my agency to become an independent comms consultant. I was looking for new experiences and new challenges that would push the scope and breadth of my knowledge as much as they drew upon it. When Tradeshift asked me to come on board, it felt like I could tick a lot of those boxes in one place.

After an amazing year, I feel a changed man. Older, and maybe even a little wiser, I’ve learned a lot seeing a thriving international tech startup from the inside. And I’d like to think I’ve done my fair share to help get it where it’s going (bit more on that here.)

But some things haven’t changed — by definition, the craving for new experiences and challenges thrives on the variety that a more agency-like lifestyle brings.

So, I’m going independent, launching MaxTB Comms and looking for the opportunity to do more great work with great people. 

If you know anyone looking for a fresh perspective on their strategy in areas like PR, Comms, Content, Social and Community:

  1. Get in touch and let’s talk
  2. Find out more about what makes me different
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What happened next…


You remember that time I left my job and launched my own independent consultancy? Well, about that. It never actually happened.

Despite registering the company, hiring accountants, developing my business plan and doing all those things you do when you’re launching a campaign to take over the world, life happened instead.

Or Shift Happened.

Just as I was launching MaxTB Ltd and planning to go my own way, I got a call from the ever-charismatic Christian Lanng inviting me to join Tradeshift. Strangely, it’s almost exactly a year ago to the day that I became fundamentally sold on the idea that it’s a company that could change the entire world.

To cut a long story short, I start on October 1st after a couple of months obsessing over PR strategy, exploring places to work from (there’s no UK office) and working as a proper honest-to-God almost-a-real-journalist paid freelancer for

What does Tradeshift do? If I’m doing my job right, either you already know or you’ll find out soon enough…

In the meantime, I’d also like to thank everyone who kindly got in touch hoping I might be able to do some work for them as MaxTB Ltd. Not exploring that avenue was sad sacrifice to make — but this job at this company is the only thing that could have distracted me from it.



A New Start: MaxTB Ltd.


MaxTB Ltd.



Two and a half years is a long time. In dog years, that’s a decade and a half – in PR years, at the rate things are moving, it’s almost certainly more. And in *tech* PR, God only knows – let’s say a century.

But anyway, a century ago I left AxiCom to join Debby Penton, Lorraine Jenkins and the team at Wildfire PR in search of somewhere I could learn, experiment with other ways of doing things and hopefully help a client or two along the way.

Since then, a lot has happened – most notably, the merger last year which created EML Wildfire, magnified the proposition and introduced a new, broader canvas for everyone involved. It’s a great place- growing, innovating and evolving while still remaining faithful to the kind of culture that makes an agency a pleasure to be part of.

But my part in that story is coming to an end – as of August 2012, I’m leaving the sanctuary of EML Wildfire to become an independent consultant.

Why? It’s a hard one to explain but I’m sure most people who have made the same leap probably have some sense of the curious gut feeling that propels it. I’ve reached a point where I want to experiment with the potential of applying an increased intensity of focus to a smaller range of projects – and I think I have exactly the kind of knowledge that companies need in their strategy today.

To understand more about what I’ve got planned, you have two options:

1. Click here
2. Let’s grab a coffee/ beer/ Bloody Mary and talk it over. I must say, it has been too long and you’re looking wonderful today – have you lost weight? I absolutely love what you’ve done with your hair etc etc