Why the Nexus is not “just another Android phone”

Okay, let’s make this clear: The Nexus is just another Android phone.

However, it’s one that Google have thrown the full weight of their marketing effort behind. Bear in mind these guys don’t hold press events for the opening of every envelope- the last big one announced Google Wave and that was only as part of a larger Google I/O gathering.

Furthermore, Google are notorious long-game thinkers. They gradually manoeuvre their way around the industry, insidiously implanting the importance of their products into your everyday lifestyle. It’s viral.

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January 6th, 2010


Have Apple Miced an Opportunity?

magicmouseIn today’s Apple update, there’s one element for me that’s far more exciting than the others and yet at the same time, really disappointing.  The new Magic Mouse.

Sure, iMac users can now woosh around and no longer have to live in jealousy of their MacBook brothers and let’s not understate how nice that will be for them.  But if you’re going to play around with the core interface elements, why stop there?

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October 20th, 2009


iPhone: Orange vs O2

Based on Ofcom’s December 2008 3G coverage maps, expect to see Orange adverts in the near future featuring solely this…

O2

o2-3G

Orange

orange-3g

Have a look at the full OfCom report on 3G coverage on their site.  Official announcement from Orange here.

UPDATE NOV ’09: Table comparison of O2 vs Orange pricing here from Pocket-Lint.

For related stories on this topic, click here.

September 28th, 2009