Listen up Apple: build a smart EarPod or someone else will (Wired UK)

By me at Wired:

The idea would take a key element of Apple’s heritage and sidestep the assumption that a wearable device has to rely on your sense of sight or touch. Apple has an opportunity to recall one of the strongest motifs of its iPod days and put the humble earphone back in the spotlight.

Read the rest at Listen up Apple: build a smart EarPod or someone else will

April 2nd, 2014


iPad Mini: early observations

Having owned at least one of every generation of iPad so far, what is the iPad Mini like?

  • It’s smaller, obviously. But the only time it really feels it is when trying to enter text. You can manage quick notes if you use the ‘split keyboard’ trick and it’s light enough to make it practical unlike on the full size iPad.
  • When I first got a Kindle, it felt like a breakthrough because it fit in my coat pocket. This is in the same league when it comes to size and weight.
  • God I miss 3G on this so much more than I did on the iPad 3. Using it more and in more portable situations exposes the pain of setting up a personal hotspot on my phone every time I want to connect.
  • Get a Retina Display and 4G in this and you have my (and many other people’s) perfect iPad. (more…)

November 19th, 2012


MaxTB on Wired: Fitbit needs to watch its ‘quantified’ self

Rebooting my wristwatch

My latest for Wired UK, considering whether the iPod Nano could simply start to build in quantified self features and make life tough for Fitbit and co.

There’s another device out there that sits in that price point and has already started ticking some of the boxes that would push things forward — Apple’s iPod Nano, already a close friend to many exercise fiends. It already features a pedometer and, if you think about how even Apple has encouraged the move toward wearing this as a watch (right on top of a key pulse point…) another part of the puzzle slips into place.

Read the full article on Wired UK or find my other Wired posts here.

August 1st, 2012


Could OAPs be Apple’s Secret Testing Team?

Saw the video below and had one of those massive “what if” moments – How ‘Steve Jobs’ would it be to test new Apple products on single, old-aged individuals who probably won’t spill the beans?

Who else are you going to sit an iPad in front to do user experience testing without the secret leaking? And how would it inform your product design versus testing with the standard man on the street? Would you end up with something more intuitive that “just works”?

Is the alternative to believe that they threw these things together without any exposure outside of the company?

See what you think, I’d say stranger things have happened…

March 20th, 2012


Apple’s Razor Sharp New Direction

With the iPad, Apple has clearly slashed its usual profit margins and priced the device to sell. I think this marks a fascinating shift for the company toward the classic ‘razor blade‘ strategy of providing a cheap platform to enable a steady revenue stream.  The announcement of iAd only confirms this, introducing yet another example of the minimum effort/ maximum profit scenario that the iTunes store whet their appetite for so long ago.

(more…)

April 12th, 2010


Have Apple Miced an Opportunity?

magicmouseIn today’s Apple update, there’s one element for me that’s far more exciting than the others and yet at the same time, really disappointing.  The new Magic Mouse.

Sure, iMac users can now woosh around and no longer have to live in jealousy of their MacBook brothers and let’s not understate how nice that will be for them.  But if you’re going to play around with the core interface elements, why stop there?

(more…)

October 20th, 2009


iPhone: Orange vs O2

Based on Ofcom’s December 2008 3G coverage maps, expect to see Orange adverts in the near future featuring solely this…

O2

o2-3G

Orange

orange-3g

Have a look at the full OfCom report on 3G coverage on their site.  Official announcement from Orange here.

UPDATE NOV ’09: Table comparison of O2 vs Orange pricing here from Pocket-Lint.

For related stories on this topic, click here.

September 28th, 2009


Thoughts falling far from the tree?

Imaginative Apple Tree photo...With thousands of millions of downloads zinging their way to the 17 million iPhones out there in the wild, it'd be hard to argue that Apple aren't on to something with the App Store.

But I think there's a clear and greater opportunity on the horizon. (more…)

June 10th, 2009