How do we fix Headline Hell?

This is bloody brilliant. The overweighting of rewards to attractive Headlines is a poison to the value of today’s writing and journalism.

Having said that, I don’t know that this is the route to microtransactions. ground up seems untenable vs a giant spreading it as a byproduct of another valuable element.

What’s that? Do I have any better ideas?

Well, since you asked:

Could Amazon re-Kindle payment for content across the web? http://www.wired.co.uk/news/archive/2011 – 08/15/amazon-re-kindle-payment-content-web

And Twitter to introduce a referral layer:

https://econsultancy.com/blog/65207-twitter-can-fix-journalism-s-painful-paywall-problem/