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"(Nike's) Parker borrowed more than a bullshit meter from Steve Jobs."

“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.”

–

Nike: The No. 1 Most Innovative Company Of 2013 | Most Innovative Companies 2013 | Fast Company

The brief for this whole PR outreach was clearly “make Nike seem like Apple”. Most obvious in the section about all the secret labs etc…

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Simulated Intelligence

Simulated Intelligence

This post has moved to the Orbit blog.

Two years later: AI did it

I wasn’t really thinking about AI. In 2022, I’d had my big realisation that what was making me effective in marketing might be even more valuable in product work. And at the start of 2023, I’d worked my way up through the gears building out my first

Move to Claude Code

(or how I learned to stop spending Lovable credits and love the terminal.)

Is it more or less focus to build two products instead of one?

"As a blue collar tradesperson, I literally only trust word of mouth." In just 24 hours, this became the top reddit vote on a thread I posted asking why there's no product that reduces the mental load of looking after your home. It's not

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