"(Nike's) Parker borrowed more than a bullshit meter from Steve Jobs."
“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.”
–
Nike: The No. 1 Most Innovative Company Of 2013 | Most Innovative Companies 2013 | Fast Company
The brief for this whole PR outreach was clearly “make Nike seem like Apple”. Most obvious in the section about all the secret labs etc…