from: “Rethinking How We Structure Content Marketing Teams: The Pod Approach – Sorry for Marketing”

There are so much more interesting and high value structures emerging across marketing that it feels crazy for PR to stick to its silly…

There are so much more interesting and high value structures emerging across marketing that it feels crazy for PR to stick to its silly generalist commodity approach 100%.

How many problems come from the fact ‘Managers’ are actually just AEs you gave more money to and hired a graduate to assist? Why would almost anyone you hire be amazing at everything from writing to customer management on social to helping clients with their internal challenges *in the first few years of their career*?

There’s so much scope and opportunity here, I wish Augur were 3x the size so we could experiment with more depth. What’s your excuse?

Simulated Intelligence

Apple's recent paper has kicked off a kind of Rorschach discussion about whether LLMs actually reason or just pattern match. For me, I recognise this when asking Claude Code to think, think harder or ULTRATHINK. If you use the sledgehammer on a nut-sized problem, you'll have

Two years later: AI did it

I wasn’t really thinking about AI. In 2022, I’d had my big realisation that what was making me effective in marketing might be even more valuable in product work. And at the start of 2023, I’d worked my way up through the gears building out my first

Why (and how) to use Claude Code

(or how I learned to stop spending credits on Lovable+co and love the terminal)

Is it more or less focus to build two products instead of one?

"As a blue collar tradesperson, I literally only trust word of mouth." In just 24 hours, this became the top reddit vote on a thread I posted asking why there's no product that reduces the mental load of looking after your home. It's not

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Simulated Intelligence

Two years later: AI did it

Why (and how) to use Claude Code

Is it more or less focus to build two products instead of one?