Braver men than this have tried to kill the press release.

Or, to put it another way:

Braver men than this have tried to kill the press release. What’s interesting about the doc is what it says about a company now.

Or, to put it another way:

Simulated Intelligence

This post has moved to the Orbit blog.

Two years later: AI did it

I wasn’t really thinking about AI. In 2022, I’d had my big realisation that what was making me effective in marketing might be even more valuable in product work. And at the start of 2023, I’d worked my way up through the gears building out my first

Move to Claude Code

(or how I learned to stop spending Lovable credits and love the terminal.)

Is it more or less focus to build two products instead of one?

"As a blue collar tradesperson, I literally only trust word of mouth." In just 24 hours, this became the top reddit vote on a thread I posted asking why there's no product that reduces the mental load of looking after your home. It's not

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Simulated Intelligence

Two years later: AI did it

Move to Claude Code

Is it more or less focus to build two products instead of one?