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Braver men than this have tried to kill the press release.

Or, to put it another way:

Braver men than this have tried to kill the press release. What’s interesting about the doc is what it says about a company now.

Or, to put it another way:

Press releases are the selfies of the marketing world
The press release was a document born of necessity. Nascent public relations professionals realised the best way to get…

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Simulated Intelligence

Simulated Intelligence

Apple's recent paper has kicked off a kind of Rorschach discussion about whether LLMs actually reason or just pattern match. For me, I recognise this when asking Claude Code to think, think harder or ULTRATHINK. If you use the sledgehammer on a nut-sized problem, you'll have

Two years later: AI did it

I wasn’t really thinking about AI. In 2022, I’d had my big realisation that what was making me effective in marketing might be even more valuable in product work. And at the start of 2023, I’d worked my way up through the gears building out my first

Why (and how) to use Claude Code

Why (and how) to use Claude Code

(or how I learned to stop spending credits on Lovable+co and love the terminal)

Is it more or less focus to build two products instead of one?

"As a blue collar tradesperson, I literally only trust word of mouth." In just 24 hours, this became the top reddit vote on a thread I posted asking why there's no product that reduces the mental load of looking after your home. It's not

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