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Vine is Twitter’s route to selling visual ads in your stream

Imagine you have a stream of info with riveted users but all you can put in there is text. Want to expand the options? What better way than to introduce something for your users first and foremost that can be monetised in more powerful ways later on. Sponsored tweets are about to get more serious.

By Max Tatton-Brown

Max Tatton-Brown is founder and MD of Augur, and has written for publications including the Guardian, Sifted and TechCrunch.

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