Max Tatton-Brown - MaxTB.com

AI

Simulated Intelligence

Apple's recent paper has kicked off a kind of Rorschach discussion about whether LLMs actually reason or just pattern match. For me, I recognise this when asking Claude Code to think, think harder or ULTRATHINK. If you use the sledgehammer on a nut-sized problem, you'll have

Two years later: AI did it

I wasn’t really thinking about AI. In 2022, I’d had my big realisation that what was making me effective in marketing might be even more valuable in product work. And at the start of 2023, I’d worked my way up through the gears building out my first

AI

Why (and how) to use Claude Code

(or how I learned to stop spending credits on Lovable+co and love the terminal)

product

Is it more or less focus to build two products instead of one?

"As a blue collar tradesperson, I literally only trust word of mouth." In just 24 hours, this became the top reddit vote on a thread I posted asking why there's no product that reduces the mental load of looking after your home. It's not

AI

Lessons in building product with AI

The tips and observations I wish I could go back in time to give myself sooner

AI

Sometimes the most impressive AI is no AI at all

When users expect LLM-like smartness, sometimes you can give it to them without any of the downsides...

product

Products are made of language, not code

People think digital products are made of code. But that's like saying they are made of electricity, or light. In fact, they are made of language. And that has only become more true with LLM-coding apps like Cursor, Claude Code, Lovable. They start with a conversation – carefully asked

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