Public Relations

PR for PR

Have been meaning to write up similar thoughts about the Guardian’s “anon PR” feature. Was invited to write one and explained that I think anyone who would contribute is rather missing the point of our industry.

Found it interesting how often the comments on Wadd’s post included: “I’m in”. Maybe one thing that will make a big difference is more people and agencies saying “we’re in PR” instead of hiding from the phrase. And even better, companies confirming PR is a high and valuable priority provided by professional and essential partners.

For me, there are lots of disciplines hitting overlapping marketing+management areas at the moment — but what makes the difference is the background from which you’re entering that challenge. That’s where I thank God I got started in the PR world instead of the many others competing today.

We aren’t just trying to slam links out there like SEOs or fill expensive ad space. As far as I can see, the best PR was always about building growing, sustainable and valuable relationships with key people by providing something that helped them achieve their own goals.

Great ideas, strategically managed, delivered without just throwing money at the problem. Using journalistic instinct to scrutinise the company and help them tell a credible story that creates growing value. Providing a better editor for their work.

I’d love PR to reclaim its meaning as something more than “I’m going to pull strings with the newspaper editors I take for lunch.”

By Max Tatton-Brown

Max Tatton-Brown is founder and MD of Augur, and has written for publications including the Guardian, Sifted and TechCrunch.

One reply on “PR for PR”

[…] I think this perception is one layer too superficial vs PR’s real potential today. It’s one of the things  I talked about with Danny Whatmough on Digital Wake, our new semi-regular podcast about PR and technology (blame him prioritising his wedding over sitting with me in a soundproof room.) It also links up with Stephen Waddington’s recent #PRforPR campaign (more on that here.) […]

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