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Saw the video below and had one of those massive âwhat ifâ moments â How âSteve Jobsâ would it be to test new Apple products on single, old-aged individuals who probably wonât spill the beans? Who else are you going to sit an iPad in front to do user experience
Posts
[https://i0.wp.com/farm1.static.flickr.com/213/451861781_0245fd6060.jpg] With its IPO now public, Facebook is about to enter something of dark zone for announcements â a move which will no doubt leave a void for speculation and rumour among tech writers. So I thought I might jump
Posts
Back in September 2010, Facebook went on a really interesting PR offensive â including a flurry [http://www.newyorker.com/reporting/2010/09/20/100920fa_fact_vargas?currentPage=all] of activity [http://www.vanityfair.com/culture/features/2010/10/sean-parker-201010?currentPage=all] when The Social Network launched and the announcement of
free speech
[https://i0.wp.com/www.genderacrossborders.com/wp-content/uploads/2011/10/silence1.jpg] Last weekend, weâd nothing planned for the Sunday so the girlfriend and I decided to head over to Hyde Park to deride the Winter Wonderland then find something to do on Foursquare. Eventually we settled on
I really never thought Iâd say this after only three years in PR but, come January, Iâm going to be a published author. And I think thatâs both quite humbling and seriously cool. A little while ago, I was kindly invited by Christer Holloman to contribute a
Posts
There has been a lot of conversation in the last couple of years about online privacy. But I think actually thereâs a bigger theme that it all plays into â for me, these years have been just as much about shifting digital inhibitions. What does that mean? Letâs take
Posts
A little while ago, I put a few thoughts together for this blog based on Kindle potentially becoming a platform for saving, reading and buying content web-wide â like Instapaper meets the App Store. Only, instead of publishing it here, I pitched it into technology bible Wired and it was published
Posts
Management is a skill and a great example of nature and nurture coming together as one. In PR, thereâs no way to skip straight to management. Itâs vocational enough that you simply canât start delegating without the proper understanding of what youâre asking of people, what
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Weâve all seen it â itâs one of those days. A âtrenderâ. Something you have little to no interest in (Big Brother, X Factor, Cricket) will now litter your feed tweet after tweet, with no end in sight. Once youâve heard that Steve Jobs is on the way
Inspiration
Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch your pitch, project or business onto another level. But with access to funnels of information that previous generations couldnât imagine, todayâs challenge has
events
An interesting slide deck [http://www.slideshare.net/Griner/fail-learning-from-social-media-disaster] came to my attention today via @JordanStone [http://twitter.com/jordanstone], which takes a look at examples where companies have failed on social media. But the key fact is that the story doesnât end there â it then looks at
Death of the Social Media Guru
For some time now, anyone who calls themself a Social Media Guru (or supremo, or magician or ninja or zombie pirate) has quite rightly been derided for tweeting too hard. But in response, this group has upped its game. Meet⌠The âSocial Media Cynic.â Now that these people have become