But as with all things, they require balance. Perhaps it’s because it exposes their ritual, arbitrary nature but gratuitous deployment can breed suspicion or come across as weakness. I think it’s much the same with the gratitude that some people demonstrate in social media.
Okay, let’s make this clear: The Nexus is just another Android phone.
However, it’s one that Google have thrown the full weight of their marketing effort behind. Bear in mind these guys don’t hold press events for the opening of every envelope- the last big one announced Google Wave and that was only as part of a larger Google I/O gathering.
Furthermore, Google are notorious long-game thinkers. They gradually manoeuvre their way around the industry, insidiously implanting the importance of their products into your everyday lifestyle. It’s viral.
Today’s fuss about Kevin Braddock‘s naming and shaming of PRs has been interesting in itself but I think it reflects another interesting aspect of the UKTJPR community; Some journalists are much better at their own PR than others.
Tweetminster measured 12.49 #bbcqt tweets per second by the end of the programme, a phenomenal volume hailed by many as a beacon of popular desire to confront a repugnant political contingent. But underneath it all, there were tones of a more sinister element to what was happening.
Both on the programme and via social media, people were using the security of the self-affirming mob to indulge their righteousness.
In today’s Apple update, there’s one element for me that’s far more exciting than the others and yet at the same time, really disappointing. The new Magic Mouse.
Sure, iMac users can now woosh around and no longer have to live in jealousy of their MacBook brothers and let’s not understate how nice that will be for them. But if you’re going to play around with the core interface elements, why stop there?
If you’re anything like me, you’ll be relieved to hear today’s Dyson announcement about bringing air-multiplication to the mainstream. This country was built on such great endeavours; just look at the water punctuation of the 30s or fire division pioneered by Sir Henry Johnstead back in the 1800s.
God Save the Queen!
Imaginatively, The Sun today declared their support for the Conservative Party after 12 years of backing Labour.
But is this a mature approach in modern times? Does a publication have to declare its support for a particular party, drawing their lines and wearing hearts on their sleeve?
Many would argue that all publications will have their slant so it may as well be explicit. However, something about this doesn’t seem right to me. Why should it be about parties rather than policies and ideas?
After all, Parliament provides an arena where policy may be proffered by anyone, to then be considered for the country and iterated via gladiatorial debate.
Based on Ofcom’s December 2008 3G coverage maps, expect to see Orange adverts in the near future featuring solely this…
UPDATE NOV ’09: Table comparison of O2 vs Orange pricing here from Pocket-Lint.
For related stories on this topic, click here.
Couldn’t resist putting this up.
Trendsmap is a service that layers tags on top of a World map to show what is trending where. Let’s have a look at the image below:
In the area around London: Grammar, investment, debate.
Over toward Liverpool: @mrpeterandre .
What does it all mean?
P.S. Feel free to add your own finds as comments below…