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“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.”

“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.”

Nike: The No. 1 Most Innovative Company Of 2013 | Most Innovative Companies 2013 | Fast Company

The brief for this whole PR outreach was clearly “make Nike seem like Apple”. Most obvious in the section about all the secret labs etc…

“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.”

Nike: The No. 1 Most Innovative Company Of 2013 | Most Innovative Companies 2013 | Fast Company

The brief for this whole PR outreach was clearly “make Nike seem like Apple”. Most obvious in the section about all the secret labs etc…

By Max Tatton-Brown

Max Tatton-Brown is founder and MD of Augur, and has written for publications including the Guardian, Sifted and TechCrunch.

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