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So Far With... iPad Mini
Posts

So Far With... iPad Mini

Having owned at least one of every generation of iPad so far, what is the iPad Mini like? * It’s smaller, obviously. But the only time it really feels it is when trying to enter text. You can manage quick notes if you use the ‘split keyboard’ trick and it’
19 Nov 2012 1 min read
Posts

What happened next...

You remember that time I left my job and launched my own independent consultancy? Well, about that. It never actually happened. Despite registering the company, hiring accountants, developing my business plan and doing all those things you do when you’re launching a campaign to take over the world, life
28 Sep 2012 1 min read
Posts

Facebook - What a difference a day makes

Yesterday I was just thinking about going back to retroactively add in my technology history to my Facebook timeline after a comment from a Wired reader declared that technology journalists should make theirs public to provide context to their articles. Of course, I was going to set it as private
25 Sep 2012 2 min read
Posts

Fitbit, Klout and your data silhouettes

[http://www.flickr.com/photos/83346641@N00/4617759902] I never thought the Fitbit would exactly change my life – indeed, I bought it over the competition precisely because it was the cheapest way to dip my toe in the water of the ‘quantified self’ [https://plus.google.com/107128067330174980092/posts/jDpJV4S5Hyw]
15 Aug 2012 2 min read
Posts

Journalists vs Bloggers: How not to do it.

> @maxtb [https://twitter.com/maxtb] @tchl [https://twitter.com/tchl] The nuances are invented by aspirants who yearn to work as professional journalists but lack the ability. — Tim Luckhurst (@TCHL) August 9, 2012 [https://twitter.com/TCHL/status/233670107631603713] I enjoy good writing. I enjoy strong investigative writing that
10 Aug 2012 3 min read
Posts

MaxTB on Wired: Fitbit needs to watch its 'quantified' self

My latest for Wired UK, considering whether the iPod Nano could simply start to build in quantified self features and make life tough for Fitbit and co. There’s another device out there that sits in that price point and has already started ticking some of the boxes that would
01 Aug 2012
max tatton-brown

A New Start: MaxTB Ltd.

MaxTB Ltd. Two and a half years is a long time. In dog years, that’s a decade and a half – in PR years, at the rate things are moving, it’s almost certainly more. And in *tech* PR, God only knows – let’s say a century. But anyway, a
22 Jul 2012 1 min read
Posts

Looking Beneath the Surface

Initial thoughts on the Microsoft Surface tablets, announced yesterday (read up at The Verge. [http://www.theverge.com/2012/6/18/3095683/microsoft-surface-tablet-versus-ipad-android] ) Warning: There are some generalisations ahead but I think they are ones we can all live with… #perksofnotbeingafulltimejourno MARKET Firstly: you aren’t going to buy a
19 Jun 2012 3 min read
Posts

Google Zero: the answer to the backlash

Recently, there has been a lot of talk about how Google is no longer the company it used to be – for example this ridiculous article [http://marketingland.com/once-deemed-evil-google-now-embraces-paid-inclusion-13138] by Danny Sullivan on paid inclusion last month.* From its search page design [http://www.davidmihm.com/blog/google/world/] to
17 Jun 2012 2 min read
Posts

Email won't send with O2 Broadband? Here's the solution.

Having spent days trying to get my work email to send after getting O2 Broadband, a solution emerged from their excellent Twitter customer service. From a ton of internet stalking, I knew it was something to do with the SMTP service being blocked according to a load of reading but
05 Apr 2012 2 min read
Posts

Could OAPs be Apple's Secret Testing Team?

Saw the video below and had one of those massive “what if” moments – How ‘Steve Jobs’ would it be to test new Apple products on single, old-aged individuals who probably won’t spill the beans? Who else are you going to sit an iPad in front to do user experience
20 Mar 2012
Posts

Facebook should update its concept of 'Friends'

[https://i0.wp.com/farm1.static.flickr.com/213/451861781_0245fd6060.jpg] With its IPO now public, Facebook is about to enter something of dark zone for announcements – a move which will no doubt leave a void for speculation and rumour among tech writers. So I thought I might jump
26 Feb 2012 2 min read
Posts

Facebook wants you dead

Back in September 2010, Facebook went on a really interesting PR offensive – including a flurry [http://www.newyorker.com/reporting/2010/09/20/100920fa_fact_vargas?currentPage=all] of activity [http://www.vanityfair.com/culture/features/2010/10/sean-parker-201010?currentPage=all] when The Social Network launched and the announcement of
10 Jan 2012 3 min read
free speech

Free Speech Has Turned a Corner

[https://i0.wp.com/www.genderacrossborders.com/wp-content/uploads/2011/10/silence1.jpg] Last weekend, we’d nothing planned for the Sunday so the girlfriend and I decided to head over to Hyde Park to deride the Winter Wonderland then find something to do on Foursquare. Eventually we settled on
03 Jan 2012 2 min read

Power Struggles of the Advocate Age - The Social MBA

I really never thought I’d say this after only three years in PR but, come January, I’m going to be a published author. And I think that’s both quite humbling and seriously cool. A little while ago, I was kindly invited by Christer Holloman to contribute a
25 Nov 2011 2 min read
Posts

The Age of Digital Inhibitions

There has been a lot of conversation in the last couple of years about online privacy. But I think actually there’s a bigger theme that it all plays into – for me, these years have been just as much about shifting digital inhibitions. What does that mean? Let’s take
23 Nov 2011 2 min read
Posts

Wired Guest Post: Kindle micro-transactions for the win

A little while ago, I put a few thoughts together for this blog based on Kindle potentially becoming a platform for saving, reading and buying content web-wide – like Instapaper meets the App Store. Only, instead of publishing it here, I pitched it into technology bible Wired and it was published
19 Nov 2011 1 min read
Posts

How will we Manage without degrees?

Management is a skill and a great example of nature and nurture coming together as one. In PR, there’s no way to skip straight to management. It’s vocational enough that you simply can’t start delegating without the proper understanding of what you’re asking of people, what
12 Sep 2011 2 min read
Posts

How do I filter tweets from TweetDeck?

We’ve all seen it – it’s one of those days. A “trender”. Something you have little to no interest in (Big Brother, X Factor, Cricket) will now litter your feed tweet after tweet, with no end in sight. Once you’ve heard that Steve Jobs is on the way
25 Aug 2011 1 min read
Inspiration

5 ways to turn distraction into inspiration

Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch your pitch, project or business onto another level. But with access to funnels of information that previous generations couldn’t imagine, today’s challenge has
15 Aug 2011 3 min read
events

Failure Conference: the ultimate success?

An interesting slide deck [http://www.slideshare.net/Griner/fail-learning-from-social-media-disaster] came to my attention today via @JordanStone [http://twitter.com/jordanstone], which takes a look at examples where companies have failed on social media. But the key fact is that the story doesn’t end there – it then looks at
08 Jun 2011 2 min read
Death of the Social Media Guru

Death of the Social Media Guru: 4 New Signs of the Social Media Try-Hard

For some time now, anyone who calls themself a Social Media Guru (or supremo, or magician or ninja or zombie pirate) has quite rightly been derided for tweeting too hard. But in response, this group has upped its game. Meet… The “Social Media Cynic.” Now that these people have become
16 May 2011 2 min read
odds and sods

What happens to social profiles after you die?

For a while, the topic of what happens to your social media presence after you die [http://arstechnica.com/tech-policy/news/2010/03/death-and-social-media-what-happens-to-your-life-online.ars] has been something of a quandary, with graveyards of Facebook profiles and ceased Twitter accounts littering the web. But in a particularly poignant recent example
10 May 2011 1 min read
Business

How to write a CV... with your life

Like most people, I like good ideas. So I was delighted to see this Yo Zuck! Tumblr [http://yozuck.tumblr.com/] from “designer and thinker”,Youssef Sarhan [https://twitter.com/#!/ys], tidily highlighting simple ideas for how he’d improve Facebook. Bit.ly says he’s on 724 clicks [http:
02 May 2011 1 min read
journalism

Could PRs become the next best journalists?

For years, the world of PR has played host to aliens from the other side of its universe as journo after journo made the move from Editor to “head of content” or similar. And while historically there have been leaps in the opposite direction, it’s generally more like a
20 Apr 2011 1 min read
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