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Why Augur?

Why Augur?:

apatterns:

image

PR has become a much maligned industry. And perhaps there’s some fairness to the criticism. Over the last 100 years, its “two-way street” origin decayed into something designed to match broadcast media’s growth with scalable profitability.

But as a result, shifting patterns of attention…

Why Augur?:

apatterns:

image

PR has become a much maligned industry. And perhaps there’s some fairness to the criticism. Over the last 100 years, its “two-way street” origin decayed into something designed to match broadcast media’s growth with scalable profitability.

But as a result, shifting patterns of attention…

By Max Tatton-Brown

Max Tatton-Brown is founder and MD of Augur, and has written for publications including the Guardian, Sifted and TechCrunch.

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