Max Tatton-Brown - MaxTB.com (Page 8)

Why Bitcoin poses an interesting ethical conundrum for journalists paidContent

Why Bitcoin poses an interesting ethical conundrum for journalists paidContent [http://paidcontent.org/2013/03/22/why-bitcoin-poses-an-interesting-ethical-conundrum-for-journalists/] : “What are the ethics of writing about Bitcoin if you’ve bought some?” – David Meyer Kind of says this in the article but I think buying a small amount and declaring it is

"why not offer an alternative cut back version of Google results that shows fewer ads and reminds the..."

“why not offer an alternative cut back version of Google results that shows fewer ads and reminds the user why they fell in love with the search engine in the first place?” – Google Zero: the answer to the backlash | MaxTB.com [https://www.maxtb.com/2012/06/17/google-zero-the-answer-to-the-backlash/] I

marketing

A "formula" for landing page optimisation

A “formula” for landing page optimisation – Smart Insights Digital Marketing Advice [http://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/best-landing-pages-formula/] . via Smart Insights Digital Marketing Advice [http://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/best-landing-pages-formula/]

7 years later, another look at Twitter

7 years later, another look at Twitter [http://thenextweb.com/twitter/2013/03/22/twitter-6/]: “The transformation of the role of tweets from the sole purpose to a caption that leads users to media content is, in the end, a microcosm for the journey of Twitter as a whole.”

marketing

How formal should your marketing experiments be?

> too much formality — strictly enforced in all scenarios — could dramatically constrain the growth of grassroots marketing experimentation. via How formal should your marketing experiments be? – Chief Marketing Technologist [http://chiefmartec.com/2013/02/how-formal-should-marketing-experiments-be/]. One of the best article about making marketing more scientific that also emphasises the importance

"A good analysis of how the Yahoo Summly purchase is a weird one"

“A good analysis of how the Yahoo Summly purchase is a weird one” – What’s Actually Wrong with Yahoo’s Purchase of Summly :: Hacking, Distributed [http://hackingdistributed.com/2013/03/26/summly/] “Let’s get some perspective here: Summly wasn’t reading Ulysses by James Joyce and extracting the fact

"What’s your engagement currency?"

“What’s your engagement currency?” – Engagement Currency | whatleydude [http://whatleydude.com/2012/01/engagement-currency/] There’s an interesting conflict going on here and I think it’s to do with ‘exchange’ as an aspect of currency. To rephrase some of this in a way that feels clearer to me: In

"Bioshock Infinite: How long should an NPC look at a boat?"

“Bioshock Infinite: How long should an NPC look at a boat?” – Breathing life into BioShock Infinite • Eurogamer.net [http://www.eurogamer.net/articles/2013-03-30-building-cities-in-the-sky] I’ve a feeling one day we’ll look back on these years as a fascinating, pioneering phase of games meeting their mainstream stride. Insights like

16 tapirs who think your attitude to “sponsored content” sucks

16 tapirs who think your attitude to “sponsored content” sucks [http://martinbelam.com/2013/16-tapirs-who-think-your-attitude-to-sponsored-content-sucks/] : (via Instapaper [http://www.instapaper.com/])

"This is “brand journalism”."

“This is “brand journalism”.” – 16 tapirs who think your attitude to “sponsored content” sucks [http://martinbelam.com/2013/16-tapirs-who-think-your-attitude-to-sponsored-content-sucks/] Honestly, ask yourself, if you were a reader enthusiastic about outdoor pursuits, which information source is actually giving you the best content? The one-off piece by the inquisitive journalist, or the

"Tracked changes: ‘adding value’ by glancing at your first draft and making it significantly worse by..."

“Tracked changes: ‘adding value’ by glancing at your first draft and making it significantly worse by randomly changing bits” – IDG Connect Martin Veitch – The Travesty of ‘Track Changes’ [http://www.idgconnect.com/blog-abstract/849/martin-veitch-global-the-travesty-track-changes] A nice summary — I prefer the Google Drive approach which shows a full revision history.

How to Write a Convincing E-mail

How to Write a Convincing E-mail [http://www.inc.com/geoffrey-james/how-to-write-a-convincing-email.html]: Good email is the dark art that makes today’s business world go round.

Top Vine-vertising, would this have been possible inline for Twitter before?

The Story of Christoph Niemann’s Petting Zoo App : The New Yorker

The Story of Christoph Niemann’s Petting Zoo App : The New Yorker [http://www.newyorker.com/online/blogs/culture/2013/03/christoph-niemann-petting-zoo-app.html] : (via Instapaper [http://www.instapaper.com/])

ios

Product satisfaction: It's all about the upgrades

There was a time when you had to invest in pricey new hardware if you wanted to have anything to look forward to in gadgets you’d bought. But these days everything from the smallest mobile app to film services like Netflix and console OSes continue to add value and

"When words become empty, the listener loses faith in the speaker. Apple has lost control of the..."

“When words become empty, the listener loses faith in the speaker. Apple has lost control of the narrative” – Apple is Losing The War – Of Words | Monday Note [http://www.mondaynote.com/2013/03/17/apple-is-losing-the-war-of-words/]

Pixar's 22 Rules of Storytelling

Pixar’s 22 Rules of Storytelling « Aerogramme Writers’ Studio [http://aerogrammestudio.com/2013/03/07/pixars-22-rules-of-storytelling/]: (via Instapaper [http://www.instapaper.com/])

The new economics of media: If you want free content, there’s an almost infinite supply — paidContent

The new economics of media: If you want free content, there’s an almost infinite supply — paidContent [http://paidcontent.org/2013/03/06/the-new-economics-of-media-if-you-want-free-content-theres-an-almost-infinite-supply/] : (via Instapaper [http://www.instapaper.com/])

"Data contributes to development but doesn't replace the very unscientific notion of what to build and why"

“Data contributes to development but doesn’t replace the very unscientific notion of what to build and why.” – Data is not always a substitute for strategy | LinkedIn [http://www.linkedin.com/today/post/article/20130316190832-2293107-data-is-not-always-a-substitute-for-strategy] via @ChristianLanng. I grapple with this all the time — it’s satisfying to know that

"(Nike's) Parker borrowed more than a bullshit meter from Steve Jobs."

“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.” – Nike: The No. 1 Most Innovative Company Of 2013 | Most Innovative Companies 2013 | Fast Company [http://www.fastcompany.com/most-innovative-companies/2013/nike] The brief for this whole PR outreach was clearly “make Nike seem like Apple”. Most obvious

the-problem-with-online-freelance-journalism

the-problem-with-online-freelance-journalism [http://blogs.reuters.com/felix-salmon/2013/03/05/the-problem-with-online-freelance-journalism/] : (via Instapaper [http://www.instapaper.com/])

What It's Like for a Deaf Person to Hear Music for the First Time - Rebecca J. Rosen - The Atlantic

What It’s Like for a Deaf Person to Hear Music for the First Time – Rebecca J. Rosen – The Atlantic [http://www.theatlantic.com/technology/archive/2012/08/what-its-like-for-a-deaf-person-to-hear-music-for-the-first-time/260890/] : (via Instapaper [http://www.instapaper.com/])

"Thiel doesn't subscribe to what he calls the start-up 'religion' of a-b testing"

“Thiel doesn’t subscribe to what he calls the start-up “religion” of a-b testing every tweak (until you run out of money) or incrementally-iterating at every step—to be so systematically chasing some random success that it strips out all conviction and creative ideas about the future.” – Peter Thiel Talks

An Open Letter to Yahoo CEO Marissa Meyer

tim sniffen writing & drawing [http://mrsniffen.tumblr.com/post/44600485954/an-open-letter-to-yahoo-ceo-marissa-mayer] : (via Instapaper [http://www.instapaper.com/])

Doing that one thing — Tech News and Analysis

Doing that one thing — Tech News and Analysis [http://gigaom.com/2013/03/06/doing-that-one-thing/]: (via Instapaper [http://www.instapaper.com/])