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Max Tatton-Brown

Max Tatton-Brown

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MaxTB on Wired: Fitbit needs to watch its 'quantified' self

My latest for Wired UK, considering whether the iPod Nano could simply start to build in quantified self features and make life tough for Fitbit and co. There’s another device out there that sits in that price point and has already started ticking some of the boxes that would

max tatton-brown

A New Start: MaxTB Ltd.

MaxTB Ltd. Two and a half years is a long time. In dog years, that’s a decade and a half – in PR years, at the rate things are moving, it’s almost certainly more. And in *tech* PR, God only knows – let’s say a century. But anyway, a

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Looking Beneath the Surface

Initial thoughts on the Microsoft Surface tablets, announced yesterday (read up at The Verge. [http://www.theverge.com/2012/6/18/3095683/microsoft-surface-tablet-versus-ipad-android] ) Warning: There are some generalisations ahead but I think they are ones we can all live with… #perksofnotbeingafulltimejourno MARKET Firstly: you aren’t going to buy a

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Google Zero: the answer to the backlash

Recently, there has been a lot of talk about how Google is no longer the company it used to be – for example this ridiculous article [http://marketingland.com/once-deemed-evil-google-now-embraces-paid-inclusion-13138] by Danny Sullivan on paid inclusion last month.* From its search page design [http://www.davidmihm.com/blog/google/world/] to

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Email won't send with O2 Broadband? Here's the solution.

Having spent days trying to get my work email to send after getting O2 Broadband, a solution emerged from their excellent Twitter customer service. From a ton of internet stalking, I knew it was something to do with the SMTP service being blocked according to a load of reading but

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Could OAPs be Apple's Secret Testing Team?

Saw the video below and had one of those massive ā€œwhat ifā€ moments – How ā€˜Steve Jobs’ would it be to test new Apple products on single, old-aged individuals who probably won’t spill the beans? Who else are you going to sit an iPad in front to do user experience

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Facebook should update its concept of 'Friends'

[https://i0.wp.com/farm1.static.flickr.com/213/451861781_0245fd6060.jpg] With its IPO now public, Facebook is about to enter something of dark zone for announcements – a move which will no doubt leave a void for speculation and rumour among tech writers. So I thought I might jump

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Facebook wants you dead

Back in September 2010, Facebook went on a really interesting PR offensive – including a flurry [http://www.newyorker.com/reporting/2010/09/20/100920fa_fact_vargas?currentPage=all] of activity [http://www.vanityfair.com/culture/features/2010/10/sean-parker-201010?currentPage=all] when The Social Network launched and the announcement of

free speech

Free Speech Has Turned a Corner

[https://i0.wp.com/www.genderacrossborders.com/wp-content/uploads/2011/10/silence1.jpg] Last weekend, we’d nothing planned for the Sunday so the girlfriend and I decided to head over to Hyde Park to deride the Winter Wonderland then find something to do on Foursquare. Eventually we settled on

Power Struggles of the Advocate Age - The Social MBA

I really never thought I’d say this after only three years in PR but, come January, I’m going to be a published author. And I think that’s both quite humbling and seriously cool. A little while ago, I was kindly invited by Christer Holloman to contribute a

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The Age of Digital Inhibitions

There has been a lot of conversation in the last couple of years about online privacy. But I think actually there’s a bigger theme that it all plays into – for me, these years have been just as much about shifting digital inhibitions. What does that mean? Let’s take

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Wired Guest Post: Kindle micro-transactions for the win

A little while ago, I put a few thoughts together for this blog based on Kindle potentially becoming a platform for saving, reading and buying content web-wide – like Instapaper meets the App Store. Only, instead of publishing it here, I pitched it into technology bible Wired and it was published

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