16 tapirs who think your attitude to “sponsored content” sucks [http://martinbelam.com/2013/16-tapirs-who-think-your-attitude-to-sponsored-content-sucks/] : (via Instapaper [http://www.instapaper.com/])
“This is “brand journalism”.” – 16 tapirs who think your attitude to “sponsored content” sucks [http://martinbelam.com/2013/16-tapirs-who-think-your-attitude-to-sponsored-content-sucks/] Honestly, ask yourself, if you were a reader enthusiastic about outdoor pursuits, which information source is actually giving you the best content? The one-off piece by the inquisitive journalist, or the
“Tracked changes: ‘adding value’ by glancing at your first draft and making it significantly worse by randomly changing bits” – IDG Connect Martin Veitch – The Travesty of ‘Track Changes’ [http://www.idgconnect.com/blog-abstract/849/martin-veitch-global-the-travesty-track-changes] A nice summary — I prefer the Google Drive approach which shows a full revision history.
How to Write a Convincing E-mail [http://www.inc.com/geoffrey-james/how-to-write-a-convincing-email.html]: Good email is the dark art that makes today’s business world go round.
The Story of Christoph Niemann’s Petting Zoo App : The New Yorker [http://www.newyorker.com/online/blogs/culture/2013/03/christoph-niemann-petting-zoo-app.html] : (via Instapaper [http://www.instapaper.com/])
ios
There was a time when you had to invest in pricey new hardware if you wanted to have anything to look forward to in gadgets you’d bought. But these days everything from the smallest mobile app to film services like Netflix and console OSes continue to add value and
“When words become empty, the listener loses faith in the speaker. Apple has lost control of the narrative” – Apple is Losing The War – Of Words | Monday Note [http://www.mondaynote.com/2013/03/17/apple-is-losing-the-war-of-words/]
Pixar’s 22 Rules of Storytelling « Aerogramme Writers’ Studio [http://aerogrammestudio.com/2013/03/07/pixars-22-rules-of-storytelling/]: (via Instapaper [http://www.instapaper.com/])
The new economics of media: If you want free content, there’s an almost infinite supply — paidContent [http://paidcontent.org/2013/03/06/the-new-economics-of-media-if-you-want-free-content-theres-an-almost-infinite-supply/] : (via Instapaper [http://www.instapaper.com/])
“Data contributes to development but doesn’t replace the very unscientific notion of what to build and why.” – Data is not always a substitute for strategy | LinkedIn [http://www.linkedin.com/today/post/article/20130316190832-2293107-data-is-not-always-a-substitute-for-strategy] via @ChristianLanng. I grapple with this all the time — it’s satisfying to know that
“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.” – Nike: The No. 1 Most Innovative Company Of 2013 | Most Innovative Companies 2013 | Fast Company [http://www.fastcompany.com/most-innovative-companies/2013/nike] The brief for this whole PR outreach was clearly “make Nike seem like Apple”. Most obvious
