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Max Tatton-Brown

Max Tatton-Brown

It's good for journalists to see PR behind the scenes

It’s good for journalists to see PR behind the scenes [http://venturebeat.com/2013/08/16/oops-google-sends-journos-its-internal-youtube-coverage-audit-by-mistake/#eptR6dUDCrAkzEKg.02] : > A Google press rep accidentally included the wrong attachment in an email to multiple journalists today, revealing part of Google’s YouTube press coverage goals, plans, progress to date.

A good digest of how Facebook's newsfeed algorithm has changed over the years.

A good digest of how Facebook’s newsfeed algorithm has changed over the years. [http://marketingland.com/edgerank-is-dead-facebooks-news-feed-algorithm-now-has-close-to-100k-weight-factors-55908] : 100,000 factors seems… peculiar. > EdgeRank, Facebook’s original News Feed ranking system, is dead. Facebook hasn’t used the word internally for about two-and-a-half years. That’s when the company

Comms

Going Independent - MaxTB Comms

Last summer, I left my agency to become an independent comms consultant. I was looking for new experiences and new challenges that would push the scope and breadth of my knowledge as much as they drew upon it. When Tradeshift asked me to come on board, it felt like I

Evernote

Evernote Moleskine: a confused review

I like Evernote. But there’s only so far I think you can really love software. By contrast, my notebook is like a trusty familiar idea-steed. Yes, Idea-steed. From the ceremony of pinging away the elastic to leafing open a page, It even makes me love my favourite pen more

Ask yourself "Why Google isn't killing PR"

Ask yourself ā€œWhy Google isn’t killing PRā€ [http://www.dannywhatmough.com/2013/08/12/me-on-tom-foremski-on-pr/]: Danny has some good words to say on Tom Foremski’s controversial assertions [http://www.zdnet.com/google-is-forcing-a-reinvention-of-pr-7000019219/]re. Google’s latest search tweaks: > Do I think the press release will die? Yes.

endorsements

Linkedin endorsements - cynical, not stupid.

Since its introduction, it’s fair to say that Linkedin’s ā€œendorsementsā€ feature, which makes it simple to add a ā€˜point’ to your connections’ skill in various areas, has divided opinion. Actually, that’s probably not fair — anecdotally most people I know seem to think it’s a complete absurd

Interesting piece on the relationship between authors and alcohol.

Interesting piece on the relationship between authors and alcohol. [http://www.guardian.co.uk/books/2013/jul/28/what-drives-writers-to-drink-echo-spring-extract?CMP=twt_gu] : ā€œBut if the drinking is habitual, the brain begins to compensate for these calming effects by producing an increase in excitatory neurotransmitters. What this means in practice is

A really well written profile of VP Joe Biden from GQ

A really well written profile of VP Joe Biden from GQ [http://www.gq.com/news-politics/newsmakers/201308/joe-biden-presidential-campaign-2016-2013?mbid=social_twitter_gqmagazine&currentPage=all] : (God the corporate world has diffused the impact of ā€œVPā€.) Joe Biden: The Most Misunderstood Man in Washington > The job of vice president

Featured

The modern 'manuscript' of status updates

The humble status update has grown up a lot in recent years, by me on Medium [https://medium.com/p/dfc799a7310e]: > It’s more and more common to have not just a stream of social updates now but a full landscape. What we have today, is almost like a

community

The troll rules have changed. Or have they?

There’s a lot of talk about trolling at the moment but just because someone shouts about wanting to kill you, it doesn’t mean their actual goal is a murder. It’s attention — and trying to quiet everyone in the world who’s after attention is going to take

Email

A different path to Inbox Zero

New Gmail got me thinking [https://medium.com/product-design/c356a2b806e2]: > Alongside archive/ action, now there’s a third, lower maintenance option: scan the subject lines. They say decreasing decision fatigue helps you concentrate on the things that matterā€Šā€”ā€Šand I think the new Gmail represents a step in that

How a total n00b mined $700 in bitcoins

How a total n00b mined $700 in bitcoins [http://arstechnica.com/gadgets/2013/06/how-a-total-n00b-mined-700-in-bitcoins/] : This article makes Bitcoin mining sound like fun. > Numbers. Lots of numbers everywhere. I stared at it for long seconds, watching the updates crawl upward from the bottom of the screen. Am I actually

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