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A different path to Inbox Zero

New Gmail got me thinking:

Alongside archive/ action, now there’s a third, lower maintenance option: scan the subject lines. They say decreasing decision fatigue helps you concentrate on the things that matter — and I think the new Gmail represents a step in that direction. Nagging notifications are dismissed just by viewing tab.

By Max Tatton-Brown

Max Tatton-Brown is founder and MD of Augur, and has written for publications including the Guardian, Sifted and TechCrunch.

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