Max Tatton-Brown - MaxTB.com (Page 11)

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Max Tatton-Brown

Stop asking what social media is for

Recent releases of online tools have been plagued by the question: What’s it for? In the case of Buzz, it was criticised for trying to be Twitter. Considering the big question from Twitter luddites is “what’s it for?”, it’s a surprise this paradox didn’t cause a

Knowledge and Power

This is as close to a ‘reblog’ as I’m likely to get- advice from a chap called Daniel Ellsberg to a young Henry Kissinger upon him receiving his first top secret clearances. I think it’s one of the most important things you could ever remember when scrutinising the

Public Relations

Is there a PR career sweet spot?

A PR career [http://wildfirepr.co.uk] is a funny thing. The account exec role births you into a chaotic world of frenzied media relations and client report deadlines. But no sooner do you get a grip on these fundamentals than the skillset gives way bit by bit to a

Dell's Streaky Tablet Strategy

An unidentified non-Streaky Dell tabletDon’t get me wrong, Dell don’t exactly *need* a tablet PC right now. For a start, they don’t have the OS for it and in reality, the iPad is also too pricey for the mainstream Dell audience to shell out. They aren’t

iPad Thoughts- 1 month later (ish.)

[https://i0.wp.com/www.maxtb.com/wp-content/uploads/2010/07/image.jpeg?ssl=1]A few more observations now that I’ve been using it a while. Naturally if you aren’t interested in iPads then you might want to give this one a miss… * Many people express frustration

IPad Thoughts - 4 days in

Time for a few early iPad thoughts (it arrived on Thursday, ahead of schedule!) Will try not to be too gushing and also to avoid topics I've seen discussed most frequently elsewhere. In no particular order: * Its not a big iPod Touch- the relationship is the other way

Information is Beautiful but Ceremony is Special

Day in day out we’re bombarded with companies telling us how important it is to remove the barriers between us and our information. The iPad, for instance, offers to put the web in the palm of your hands. No browser, no operating system, no hardware, just the web, flopping

What is Google Findy?

[http://farm5.static.flickr.com/4066/4523721970_14b5e66f2f_o.png]What have I Foundy?Google’s little secret I’m not going to lie to you, I don’t have much more to ask here than the question: What is Google Findy? I stumbled upon it during a recent search

Spot If I am right about the future of Spotify.

As usual, the writing of this post was accelerated due to current events, namely the excellent new version of Spotify’s iPhone app. But that’s not actually what I want to talk about today. In fact, there’s a much bigger picture here involving the brutally buzzwordised concept of

Why I'll always have time for timesheets

Graham Goodkind [http://twitter.com/goodkind]’s recent piece [http://www.prmoment.com/why-pr-time-sheets-should-be-scrapped.aspx#fifth] on why PR timesheets should be scrapped seems to over-simplify the issue. Certainly, they’re an imperfect system as demonstrated by his stats showing how they are inevitably filled out with less than ideal

Apple's Razor Sharp New Direction

Apple's Razor Sharp New Direction

With the iPad, Apple has clearly slashed its usual profit margins and priced the device to sell. I think this marks a fascinating shift for the company toward the classic ‘razor blade [http://en.wikipedia.org/wiki/Freebie_marketing]‘ strategy of providing a cheap platform to enable a steady revenue

Public Relations

Maxicom - AxiCom = MaxTB at Wildfire

Hello anonymous blinking observers. It’s time to announce that as of Monday the 15th of March, I’ll be leaving my role at the magnificent global PR powerhouse AxiCom to join the team of thrusting young things at Wildfire PR [http://wildfirepr.co.uk/]. Raising the Temperature You may

How to Stop PR Spam

[https://i0.wp.com/www.maxtb.com/wp-content/uploads/2010/01/spamboy.jpg?ssl=1] The writing of this post was accelerated by today’s launch of An Inconvenient PR Truth [http://inconvenientprtruth.com], a marketing campaign from RealWire [http://realwire.com] with its own clever take on the PR

Thank Me Later: The Role of Gratitude in Social Media

[https://i0.wp.com/www.maxtb.com/wp-content/uploads/2010/01/thumbs-up.jpg?ssl=1] Good manners are great- like social alchemy, they lubricate the processes of every day life, giving a little advantage to those who use them effectively. But as with all things, they require balance. Perhaps it’

Why the Nexus is not "just another Android phone"

[https://i0.wp.com/www.maxtb.com/wp-content/uploads/2010/01/nexus-android.jpg?ssl=1] Okay, let’s make this clear: The Nexus [http://google.com/phone] is just another Android phone. However, it’s one that Google have thrown the full weight of their marketing effort behind. Bear in

Thoughts on Journalists' Public Relations Relations

[https://i0.wp.com/www.maxtb.com/wp-content/uploads/2010/01/presshat.jpg?ssl=1] Whatever your business, reputation is important. But in media-related industries like journalism and PR, it’s absolutely vital. Today’s fuss about Kevin Braddock [http://bachelorcookbook.blogspot.com]‘s naming and shaming of PRs [http:

Griffin vs the Chimera of Society

Like many of you, I was sucked in by the #bbcqt activity last night in a manner that 2 Screen would surely be proud of. However, I couldn’t help but think this. Tweetminster measured 12.49 #bbcqt tweets per second by the end of the programme, a phenomenal volume

Have Apple Miced an Opportunity?

Have Apple Miced an Opportunity?

In today’s Apple update, there’s one element for me that’s far more exciting than the others and yet at the same time, really disappointing. The new Magic Mouse. Sure, iMac users can now woosh around and no longer have to live in jealousy of their MacBook brothers

Are you a fan of fans being fanned by the fantastic Dyson Fan fan?

Are you a fan of fans being fanned by the fantastic Dyson Fan fan?

If you’re anything like me, you’ll be relieved to hear today’s Dyson announcement about bringing air-multiplication to the mainstream. This country was built on such great endeavours; just look at the water punctuation of the 30s or fire division pioneered by Sir Henry Johnstead back in the

Why didn't The Sun switch to the Lib Dems instead?

Imaginatively, The Sun today declared their support for the Conservative Party [http://www.thesun.co.uk/sol/homepage/news/2661063/The-Sun-Says-Labours-lost-it.html] after 12 years of backing Labour. But is this a mature approach in modern times? Does a publication have to declare its support for a particular party, drawing

North/ South Twivide

Couldn’t resist putting this up. Trendsmap [http://trendsmap.com/] is a service that layers tags on top of a World map to show what is trending where. Let’s have a look at the image below: In the area around London: Grammar, investment, debate. Over toward Liverpool: @mrpeterandre [http:

Does Android Dream of Electric Waves?

Since its announcement two years ago, Google’s Android platform has had a bit of an underwhelming start, at least until the last few months when the new HTC Hero handsets seem to have provided a proper backdrop to do it justice. The platform itself has been bouncing along its

Follow Friday - 4 Sept 09

A sprinkling of favourites for my first official Follow Friday blog post. Enjoy… @danworth [http://twitter.com/danworth] – Journalistic chap who tweets those interesting thoughts that pop up throughout the day. Also has an interesting blog [http://www.danielworth.blogspot.com/] on things like books, journalism and crisps. Example Tweet: