Teams explored a number of user interface and product mock-ups with this idealized form of user behavior in mind. It was all housed under an umbrella project broadly blanketed under the term “Reader” (an initiative that was widely misreported as a Google Reader clone earlier this year), and many of its early prototypes looked slick — a “refined, highbrow” experience, as it was put to me. One initial conception was a sort of Flipboard-like product. (Facebook declined to comment on any of this Reader talk specifically.)
The overall goal here: Cox and Zuckerberg, the two most vocal proponents of this philosophy, want visiting the site to be a “useful” experience, delivering a well-rounded assortment of content for people across the world, in a tight, well-crafted package.
Sounds great — imagine if Facebook did something brave and bold that replaced newsfeed as Timelines replaced profiles. Tricky to navigate but could be the next leap forward.