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What happened next…


You remember that time I left my job and launched my own independent consultancy? Well, about that. It never actually happened.

Despite registering the company, hiring accountants, developing my business plan and doing all those things you do when you’re launching a campaign to take over the world, life happened instead.

Or Shift Happened.

Just as I was launching MaxTB Ltd and planning to go my own way, I got a call from the ever-charismatic Christian Lanng inviting me to join Tradeshift. Strangely, it’s almost exactly a year ago to the day that I became fundamentally sold on the idea that it’s a company that could change the entire world.

To cut a long story short, I start on October 1st after a couple of months obsessing over PR strategy, exploring places to work from (there’s no UK office) and working as a proper honest-to-God almost-a-real-journalist paid freelancer for

What does Tradeshift do? If I’m doing my job right, either you already know or you’ll find out soon enough…

In the meantime, I’d also like to thank everyone who kindly got in touch hoping I might be able to do some work for them as MaxTB Ltd. Not exploring that avenue was sad sacrifice to make — but this job at this company is the only thing that could have distracted me from it.


By Max Tatton-Brown

Max Tatton-Brown is founder and MD of Augur, and has written for publications including the Guardian, Sifted and TechCrunch.

3 replies on “What happened next…”

Best of luck Max….Tradeshift is an interesting proposition. Wonder how it works and whether one of my client who operates on a 60 day from end of the following month after invoice would use it….I’d certainly benefit from it. Good luck, Michelle

Hi Michelle, thanks for the comment — in all the madness zooming off to San Francisco for week one at Tradeshift after writing this I must admit I didn’t spot it!

You should definitely give it a try, once you put in place the platform for your business, it starts to open all sorts of doors that make your life easier and ultimately will mean you can start getting paid faster.

60 days too… that’s atrocious!

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