“When words become empty, the listener loses faith in the speaker. Apple has lost control of the narrative”
“Data contributes to development but doesn’t replace the very unscientific notion of what to build and why.”
I grapple with this all the time — it’s satisfying to know that data can bring such insight but I fear it’s too easy to put all your faith in that basket and start to neglect that you need intuition to tell you what options to test and why. Perhaps this is because the data-based approach is so evangelised at the moment (and rightly so), that I become more aware of considering the underdog again for balance.
“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.”
The brief for this whole PR outreach was clearly “make Nike seem like Apple”. Most obvious in the section about all the secret labs etc…
“Thiel doesn’t subscribe to what he calls the start-up “religion” of a-b testing every tweak (until you run out of money) or incrementally-iterating at every step—to be so systematically chasing some random success that it strips out all conviction and creative ideas about the future.”
This sums up the little part of my brain that hates A-B testing and the like even though I know rationally it makes such sense. Perhaps it’s just ego but the same ego that can be a positive force when harnessed smartly…
“Unless you look at the numbers, you do not know what the Internet looks like.”
I sort of hate but accept this. Great article about the mechanics of operating an online publication – gotta say though, what a great challenge to take on today.
“I believe in the collective creativity of an office”
So true, you can replace most features but serendipity can’t be emulated so easily.