Twitter’s strategy squanders its audience’s true value.
It prioritises building an audience it doesn’t have instead of capitalising on the one it does.
This is such a good summary by Will Federman. The sad bit is, I think the hugely active and Twitter-obsessed diehards that it does have probably do reflect a very valuable audience.
So I’d phrase this more as: Twitter’s strategy has to prioritise building an audience it doesn’t have instead of capitalising on the one it does.
Just like publishers, I think it should be asking: “How do we make money from the smaller core of people who love what we do first?”