Good news about Vodafone’s femtocell product but I believe it’s only a hop and step into the triple jump of FMC. Still, I guess you have to start somewhere.
Today saw a million angry iPhone worshippers all cry out at once as Apple revealed the ‘shocking’ news that they won’t be giving each customer hundreds of pounds worth of hardware for free. Or at least, not this time…
A number of thoughts strike me on this.
One, the free upgrade of last summer served its purpose; it sent the userbase through the roof and opened the door to a long term cash generator in the App Store. At the time, many laughed and claimed Apple were reacting to disappointing uptake at the £275 launch price.
However, in reality this early adopter tax filled the coffers while they waited for the real money-making dynamic to arrive. With these observations, how should we consider this year’s launch?