tips | MaxTB.com

We’ve all seen it – it’s one of those days. A “trender”. Something you have little to no interest in (Big Brother, X Factor, Cricket) will now litter your feed tweet after tweet, with no end in sight. Once you’ve heard that Steve Jobs is on the way out, you don’t necessarily need to see the inevitable second wave of jokes, then the backlash, then the backlash against the backlash.

But fear not intrepid tweeter, there is an alternative. Meet TweetDeck’s little known filtering abilities…

How do I filter tweets from TweetDeck?

You’ve got two handy options – one to apply the choice just to a single column or search, the other to apply it globally across the whole app.

Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch your pitch, project or business onto another level.

But with access to funnels of information that previous generations couldn’t imagine, today’s challenge has become less about attrition of stimuli than good management.

Our whole media and marketing scene – both traditional and social, both PRs and journalists – is ensconced in this dilemma; do you keep writing your article or go and digest that industry opinion article that everyone’s talking about on Twitter?

Is it too much to ask for both?