Graham Goodkind’s recent piece on why PR timesheets should be scrapped seems to over-simplify the issue. Certainly, they’re an imperfect system as demonstrated by his stats showing how they are inevitably filled out with less than ideal accuracy.
But so’s democracy – as Churchill famously stated, it’s the “worst form of Government except for all others that have been tried” – and you don’t see us turning our back on that institutional bastion.
Instead, Graham focuses on the idea of selling ‘value’ as opposed to simple hours.