Sustainable Social Media: A Manifesto

<< Crossposted from my post on the official Wildfire PR blog. Because I like it. >>

If one thing has become clear in the last few weeks, it’s that everyone loves the Old Spice guy.  He sprung out of nowhere, posted some clever YouTube videos and we all had a good time.

But social media was supposed to be about more than this.  It was supposed to make companies more transparent and usher in a new age of true public relations – it was supposed to save the world!

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August 6th, 2010