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“why not offer an alternative cut back version of Google results that shows fewer ads and reminds the…”

“why not offer an alternative cut back version of Google results that shows fewer ads and reminds the user why they fell in love with the search engine in the first place?”

Google Zero: the answer to the backlash | MaxTB.com

I wrote this a little while ago but with the recent spate of changes to Facebook, it makes me wish they would introduce something similar too. 

I don’t know what’s going on with my Facebook page anymore, it’s such a hassle to work out who can see what and the question of what value it’s providing me is more and more limited.

Why does it matter what I Like if there are 100 trivial things? Why does anyone need to know my favourite quote or 50 favourite films (in no order)?

The thing is, unlike a lot of people, I actually have this site for things like that. I have a place where I can exist, express myself and show who I am on my own terms. Then use Facebook if I ever want to extend the reach of that content. Or Twitter. Or the “next big thing”.

It’s obviously a rare approach but I’d extend it to marketing efforts too – these things are just channels and not to be trusted by investing too much within their high and closed walls. Use them and abuse them.

In business, that’s easy because it’s your job to spend time working out how to do that. In private life, it’s just an increasing pain in the arse.

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7 years later, another look at Twitter

7 years later, another look at Twitter:

“The transformation of the role of tweets from the sole purpose to a caption that leads users to media content is, in the end, a microcosm for the journey of Twitter as a whole.”

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“A good analysis of how the Yahoo Summly purchase is a weird one”

“A good analysis of how the Yahoo Summly purchase is a weird one”

What’s Actually Wrong with Yahoo’s Purchase of Summly :: Hacking, Distributed

“Let’s get some perspective here: Summly wasn’t reading Ulysses by James Joyce and extracting the fact that the three-masted ship Leopold Bloom sees on the horizon is a metaphor for the Holy Trinity and therefore represents the Catholic Church.

It was summarizing news. Articles that are already written with a TL;DR in the first paragraph.”

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“What’s your engagement currency?”

“What’s your engagement currency?”

Engagement Currency | whatleydude

There’s an interesting conflict going on here and I think it’s to do with ‘exchange’ as an aspect of currency.

To rephrase some of this in a way that feels clearer to me: In the Heineken example, you make yourself a QR code but thats not the currency itself, it just creates or reframes a potential transaction. It lowers the barrier of entry, changes the relationship about ‘cost’ of accessing the value to you as another community member locked up in currency in that person.

E.g. Pretty girl wandering around. You want to talk to her, you need an excuse. Heineken has linked itself to both the opp to for the girl to more easily invite you to exchange currency (interaction…) and you to take them up on the offer.

Creating exchange opportunities is a natural concept in communities — but the currency link is a really nice way to frame it in language. The only weird anomaly is that an interaction often generates more currency for both involved instead of moving it from one to another.

Altogether a very interesting metaphor.

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“Bioshock Infinite: How long should an NPC look at a boat?”

“Bioshock Infinite: How long should an NPC look at a boat?”

Breathing life into BioShock Infinite • Eurogamer.net

I’ve a feeling one day we’ll look back on these years as a fascinating, pioneering phase of games meeting their mainstream stride. Insights like this article expose more of the artistry.

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16 tapirs who think your attitude to “sponsored content” sucks

16 tapirs who think your attitude to “sponsored content” sucks:

(via Instapaper)

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“This is “brand journalism”.”

“This is “brand journalism”.”

16 tapirs who think your attitude to “sponsored content” sucks

Honestly, ask yourself, if you were a reader enthusiastic about outdoor pursuits, which information source is actually giving you the best content? The one-off piece by the inquisitive journalist, or the dedicated coverage by the expert that paradoxically carries less advertising at the point of consumption?

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“Tracked changes: ‘adding value’ by glancing at your first draft and making it significantly worse by…”

“Tracked changes: ‘adding value’ by glancing at your first draft and making it significantly worse by randomly changing bits”

IDG Connect – Martin Veitch – The Travesty of ‘Track Changes’

A nice summary — I prefer the Google Drive approach which shows a full revision history.

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How to Write a Convincing E-mail

How to Write a Convincing E-mail:

Good email is the dark art that makes today’s business world go round.