Articles Technology

Who do you trust with your data?

Thanks to the cloud, there’s basically no reason to lose important data ever again. Photos, phone numbers, videos, music Рnot only can you now store it out there in the ether but, in doing so, you open it up to a whole new world of possibilities, collaboration and accessibility.

But on the flipside, it feels like privacy concerns have never been higher around all this data.

So, unless you want to drastically compromise what you can do with those digital assets, you face a choice – which provider do you trust the most with your data? And how do you decide?

Articles Public Relations Technology

Google Zero: the answer to the backlash

Recently, there has been a lot of talk about how Google is no longer the company it used to be – for example this ridiculous article by Danny Sullivan on paid inclusion last month.*

From its search page design to the nature of Google+ to what it’s ‘Don’t be evil’ slogan means today, it’s coming under the kind of flack that massive brands eventually always do.

But at the same time, I think it’s a company that has navigated a lot of these challenges with impressive grace. Quite apart from burying (or everything but?) it’s head in the sand like Apple, it seems to confront these threats with a powerful cultural tool: transparency.

Articles Social Media

The Age of Digital Inhibitions

There has been a lot of conversation in the last couple of years about online privacy. But I think actually there’s a bigger theme that it all plays into – for me, these years have been just as much about shifting digital inhibitions.

What does that mean? Let’s take a step back to get the full picture – how has technology helped people overcome their inhibitions to the point where they’re almost unaware of them and what’s that going to mean over time?