iphone
So far with… iPhone X
Here’s one fact that sums up my iPhone X experience so far:
iphone
iphone
The only interesting things about the new iPhones/ iOS
Not interesting: * colours * cheap vs expensive * ‘flat’ design/ transparency/ parallax effects * 64 bit processor Interesting: TouchID + Bluetooth Low Energy (iBeacons [http://www.theverge.com/2013/9/11/4718082/ios-7-ibeacons-could-solve-indoor-mapping-make-shopping-better] ) Apple just put a method in your pocket to verify your identity instantly with any device it can connect to through
iphone
A history of iPhone taglines
Any marketer knows how painful it can be getting a tagline/ strapline that you’re happy with — and the choice of ‘forward thinking’ for the new iPhone seemed curious to me. So I took a look at the previous history of iPhone taglines. I presume the stark change is to
iphone
Sometimes business just ain't pretty
Today saw a million angry iPhone worshippers all cry out at once as Apple revealed the ‘shocking’ news that they won’t be giving each customer hundreds of pounds worth of hardware for free.Or at least, not this time… A number of thoughts strike me on this. One, the