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A collection of 5 posts

We must take more pride in analysing how stories are made

We must take more pride in analysing how stories are made

There’s a common founder myth (read “cliche”) that goes something like this: > “From a young age, I found myself fascinated by how things worked. Once I took the TV apart to see how the little people got inside. Just like Steve Jobs, this is why I think the

Press releases are the selfies of the marketing world

The press release was a document born of necessity. Nascent public relations professionals realised the best way to get ahead of the story and speculation was to distribute a short statement of the facts. And it took off. Over time, the format has become a hyper real pastiche. Many PRs

The journo who replied to every PR email missed the most important point

The journo who replied to every PR email missed the most important point

I love the idea. Obviously. But I think there’s a missed opportunity in the execution. Let me start at the beginning. The problem In a world where PRs outnumber journalists so hugely, the biggest obstacle to improving our industry today is the broken feedback loop. If every journo could