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Failure Conference: the ultimate success?

An interesting slide deck came to my attention today via @JordanStone, which takes a look at examples where companies have failed on social media.

But the key fact is that the story doesn’t end there – it then looks at what they did to recover and the intelligent moves they made to correct the situation or turn it into a positive.

There’s a lot of interesting stuff being written about failure today – seemingly a growing buzz around the idea that it does happen and you shouldn’t be afraid to take risks which might result in it. What matters is what you do next.