Old Spice: Swan Dive or Cannonball?

By now, you’ll have seen the excellent recent Old Spice ads as well as the ingenious @oldspice followup campaign.

But the thing is, as good as they are, its not going to make me buy old spice. And I don’t think I’m the only one. They’re amusing precisely because they take the piss out of the OTT manliness traditionally associated with the brand.

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July 16th, 2010