Why didn’t The Sun switch to the Lib Dems instead?

sunflame_soho_bigImaginatively, The Sun today declared their support for the Conservative Party after 12 years of backing Labour.

But is this a mature approach in modern times?  Does a publication have to declare its support for a particular party, drawing their lines and wearing hearts on their sleeve?

Many would argue that all publications will have their slant so it may as well be explicit.  However, something about this doesn’t seem right to me.  Why should it be about parties rather than policies and ideas?

After all, Parliament provides an arena where policy may be proffered by anyone, to then be considered for the country and iterated via gladiatorial debate.

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September 30th, 2009