Stop asking what social media is for

simon-cowellRecent releases of online tools have been plagued by the question: What’s it for?

In the case of Buzz, it was criticised for trying to be Twitter. Considering the big question from Twitter luddites is “what’s it for?”, it’s a surprise this paradox didn’t cause a flux in the space time continuum and end life as we know it.

So why exactly is it that so many people can see the value they get from Twitter and the confusion of outsiders but then can’t relate that memory back to the position they occupy when a new service arrives?

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August 3rd, 2010