MaxTB.com (Page 7)

Press releases are the selfies of the marketing world

The press release was a document born of necessity. Nascent public relations professionals realised the best way to get ahead of the story and speculation was to distribute a short statement of the facts. And it took off. Over time, the format has become a hyper real pastiche. Many PRs

Apple watch expectations

Having lived with Pebble on and off for a long while, across both Android and iOS, I already have a feel for most of what to expect. 90% of…

It’s time to go post-Elizabethan on our Smartwatch assumptions

Believe it or not, just to find out the time while on the move, one used to have to conjure a device from one’s pocket…

Digital Wake

Digital Wake: a new experiment

Having recently got heavily into podcasts, it seemed a good time to give it a crack with @DannyWhatmough [http://twitter.com/dannywhatmough/]. Thoughts and feedback always welcome.

Public Relations

PR for PR

Post [https://www.facebook.com/stephen.waddington/posts/10153350969636982] by Stephen Waddington [https://www.facebook.com/stephen.waddington].Have been meaning to write up similar thoughts about the Guardian’s “anon PR” feature. Was invited to write one and explained that I think anyone who would contribute is rather missing

journalism

The journo who replied to every PR email missed the most important point

I love the idea. Obviously. But I think there’s a missed opportunity in the execution. Let me start at the beginning. The problem In a world where PRs outnumber journalists so hugely, the biggest obstacle to improving our industry today is the broken feedback loop. If every journo could

The perfect media pitch as voted by 25k journos

The best bits from MuckRack’s recent poll

Facebook

Likes labours lost: You get the Facebook you deserve

Recently, Wired reporter Mat Honan conducted an experiment [http://www.wired.com/2014/08/i-liked-everything-i-saw-on-facebook-for-two-days-heres-what-it-did-to-me/] to see what happens if you Like every Page that appears in your Facebook feed. The result was his Friends’ stories being crowded out by updates from noisy brands. No great surprises there. But here’

Google Authorship is the Obi-Wan Kenobi of search

Let’s play Devil’s Advocate a minute.

Technology

Google Authorship is the Obi-Wan Kenobi of search

Let’s play Devil’s Advocate a minute. Google has said it will “stop showing authorship in search results.” [https://plus.google.com/u/0/+JohnMueller/posts/HZf3KDP1Dm8]. It has not said that it will stop using what it has learned about authorship to impact rankings. Over the past few

I'm generally quite relaxed about privacy but this whole presentation is great

I’m generally quite relaxed about privacy but this whole presentation is great [http://idlewords.com/bt14.htm]: > It should be illegal to collect and permanently store most kinds of behavioral data. In the United States, they warn us the world will end if someone tries to regulate the

A good read on the uncomfortable benefits of buying followers

A good read on the uncomfortable benefits of buying followers [https://medium.com/i-data/fake-friends-with-real-benefits-eec8c4693bd3]: > Even more interesting, at least to me, was what my fake followers did for me. My Klout score almost instantly shot up. I was not impressed by that until I realized that Microsoft’s

Pebble

Downstream: Living with Pebble

A few thoughts, in no particular order. * Forget ‘smartwatch’, Pebble is better described as a HUD on your wrist. You can ignore your phone, not worry about missing anything, not have to keep flicking the screen on in case you’ve got notifications. You can just get on with things

The diversity of life experience fuelling development of games today is great

The diversity of life experience fuelling development of games today is great [http://www.eurogamer.net/articles/2014-03-28-who-is-dayz-creator-dean-hall]: From Who is DayZ creator Dean Hall? [http://www.eurogamer.net/articles/2014-03-28-who-is-dayz-creator-dean-hall]: > Survival had been drummed into him for months as part of Singaporean army training. He’d survived for

twitter

Twitter Cards are becoming the smallest unit of 'web'

My thoughts on Econsultancy: > Furthermore, because Twitter Cards can be based on existing metadata of websites, they can be simply generated at scale. For example, Amazon can immediately translate any product listing into an accompanying Card. At that stage, what’s to stop you making a page of the

Technology

Listen up Apple: build a smart EarPod or someone else will (Wired UK)

By me at Wired: > The idea would take a key element of Apple’s heritage and sidestep the assumption that a wearable device has to rely on your sense of sight or touch. Apple has an opportunity to recall one of the strongest motifs of its iPod days and

A thought on"What the Fox Knows"

A thought on”What the Fox Knows” [http://fivethirtyeight.com/features/what-the-fox-knows/]: > All of this takes time. That’s why we’ve elected to sacrifice something else as opposed to accuracy or accessibility. The sacrifice is speed — we’re rarely going to be the first organization to break news

"Eat food. Not too much. Mostly plants."

“Eat food. Not too much. Mostly plants.” [http://www.nytimes.com/2007/01/28/magazine/28nutritionism.t.html?pagewanted=all&_r=0] : Every time a story comes up about the details of what is and isn’t healthy for you, I come back to this article. Eating 80% healthily

Year of Code

Blue sky thinking to popularise the Year of Code with today’s youth

The Government’s Year of Code [http://yearofcode.org/] is off to a mixed start [http://www.bbc.co.uk/news/technology-26150717], to say the least. But it is possible that increasing the next generation’s knowledge of these valuable tools could be key to increasing our country’s future

Roger Angell: Life in the Nineties

Roger Angell: Life in the Nineties [http://www.newyorker.com/reporting/2014/02/17/140217fa_fact_angell]: I’d happily read a blog of letters from old people passing on their wisdom and experience. There’s something earned by longevity that contrasts so deeply with the daily throwaway content from

The One Quality Every Startup Needs to Survive

The One Quality Every Startup Needs to Survive [http://firstround.com/article/Asanas-Justin-Rosenstein-on-the-One-Quality-Every-Startup-Needs-to-Survive] : > He had stumbled upon that one, critical missing ingredient — an ingredient that Rosenstein and Asana’s leadership have accepted as key to their success: Clarity. Whatever you call it, establishing the clear “why” and making sure

Why Augur?

Why Augur? [http://apatterns.tumblr.com/post/77365429971/augur-maxtb-launch]: apatterns [http://apatterns.tumblr.com/post/77365429971/augur-maxtb-launch]: > PR has become a much maligned industry. And perhaps there’s some fairness to the criticism. Over the last 100 years, its “two-way street” origin decayed into something designed to match broadcast

Like it or not, Dungeon Keeper is the future of LCD gaming

Like it or not, Dungeon Keeper is the future of LCD gaming [https://medium.com/p/676cdc67b5ab]: By me: “There has been a lot of fuss about the new ‘free-to-play’ Dungeon Keeper on iOS and Android. For much of the gaming community, it’s a new watermark for how the

Like it or not, Dungeon Keeper is the future of LCD gaming

Not that LCD…

The Graph That Changed Jon Bell

The Graph That Changed Jon Bell [https://medium.com/launching-ux-launchpad/385ff833f9c8]