This element of Medium reminds me of the earlier days of Twitter.

How long it can hold onto that remains to be seen.

Institution/identity clash is at the heart of PR spam frustration – and here’s my solution.

There’s really not much to say about this. It’s just a frustrated rant from someone with the power to get away with it. People in PR do it…

#PRCAtech – the narrative beats the statement

Last night, I helped arrange one of our regular PRCA Technology Group events on the future of tech journalism. This year’s theme was “Show…

It takes time to build a trend

I understand the importance of agility and quickly iterating to find a strategy that works. However, I also highly rate doing things…

Twitter’s strategy squanders its audience’s true value.

It prioritises building an audience it doesn’t have instead of capitalising on the one it does.

Linkbait, Reputation and the “Mental Unsubscribe”

If you run a business and your email is listed anywhere, you’ll be familiar with the spam you get. I’d like to think I run a pretty tight…

A really good point.

By contrast, Zuckerberg was a mysterious figure — especially to anyone older than the internet generation, who are always intrigued by the…

One of the catches: no single org has a big enough incentive to push it though.

This is the story of the dwindling open web and it’s hard to see how we soon return to the old dynamic.

What do you stand for?

The little stand prompts on Apple Watch have had a mixed reception. And yes, when they pop up and you’re in the cinema or on a plane, it…

I can’t help but contrast with The Social Network, where I think it’s the same case.

Both times, Sorkin aims to play mythology instead of reality and I wonder if David Fincher as a director was better suited to expressing…

What are we playing at?

I’m not going to pretend that I’ve always felt gaming was the best use of my time. There’s a reason that I intentionally abandoned it…

Braver men than this have tried to kill the press release.

Or, to put it another way:

Ad People Say the Funniest Things

What do we do when people can block or skip our ads?

The interview: a simple solution to your content nightmares

When everyone tries to do something that only some people are good at, it’s no surprise most of the output is pretty dire. This seems to be…

What Has Us Interested at Homebrew…

Fun little selection here. Part of what we’re trying to do at Augur is encourage our clients to find the signal inside their business…

from: “Rethinking How We Structure Content Marketing Teams: The Pod Approach – Sorry for Marketing”

There are so much more interesting and high value structures emerging across marketing that it feels crazy for PR to stick to its silly…

“Unicorn” was never meant to be such a commonly used term – the whole point was that they were…

Talk like this is refreshingly sane backlash against the naive chat around the Unicorn topic, even if it verges fairly close to some of the…

How do we fix Headline Hell?

This is bloody brilliant. The overweighting of rewards to attractive Headlines is a poison to the value of today’s writing and journalism.

Cut the B — , let’s embrace the Log.

For a while now, I’ve been trying to find a satisfying way to share and quickly comment on the stories that zip by each day.

Content: What’s in a name?

Material matters.

Death to content: long live the Editor

If the saying goes that content is King, today’s warring agendas, varying competence and vulgar chaos would put Game of Thrones to shame.

Press releases are the selfies of the marketing world

The press release was a document born of necessity. Nascent public relations professionals realised the best way to get ahead of the story…

Apple

Whatch’s it like?

In dozens of different little ways, it streamlines my life by eliminating my phone, and now most of my wallet too.

writing

We must take more pride in analysing how stories are made

There’s a common founder myth (read “cliche”) that goes something like this: > “From a young age, I found myself fascinated by how things worked. Once I took the TV apart to see how the little people got inside. Just like Steve Jobs, this is why I think the

Apple Watch reveals the paradox of tech innovation

Whenever new tech emerges, there’s a clash between how you: “should” use it, want to use it and how normal people actually will. The Apple…