MaxTB.com (Page 5)

Drinking With Your Eyes: How Wine Labels Trick Us Into Buying

Drinking With Your Eyes: How Wine Labels Trick Us Into Buying [http://www.npr.org/blogs/thesalt/2013/10/10/231458853/drinking-with-your-eyes-how-wine-labels-trick-us-into-buying] : > In his new book 99 Bottles of Wine, Schuemann spills the industry’s secrets about how wine labels tickle our subconscious and coerce us into grabbing a

The inspiration of revisiting great books

The inspiration of revisiting great books [http://www.antonymayfield.com/2013/10/13/the-joy-of-revisiting-great-books-kindle-daily-review/] : > Daily Review is a tool to help you review and remember the most significant ideas from your books. It shows you flashcards with either your highlights and notes or the Popular Highlights from one of

The Incredible Shrinking Antenna

The Incredible Shrinking Antenna [http://blogs.wsj.com/tech-europe/2013/10/25/the-incredible-shrinking-antenna/]: > Chief Technology Officer Carles Puente, head scientist for the company, who in 1995 filed the world’s first application for a patent on fractal antennas for mobile telecommunications, said: “If you use more complex shapes related

MTurk + Google News API = Coverage

MTurk + Google News API = Coverage [http://customerdevlabs.com/2013/09/24/google-news-api-mturk-press/]: > How we got a dozen launch-day write ups with a little JavaScript, Mechanical Turk, and the Google News API. Code included. Probably the most curious approach I ever seen to a PR launch. Undoubtedly misses the point

communications

How do journalists get 'out of' PR spam

Nearly four years ago, I wrote this: > What if you could tag PR spam right from your inbox with the system sending automatic responses to each incorrect query? Perhaps it could even bounce them a full bio of what you *do* cover for future reference. The Big Why * It’

Mission and Messaging at Instagram

Mission and Messaging at Instagram [http://online.wsj.com/article_email/SB10001424127887324577304579059230069305894-lMyQjAxMTAzMDAwODEwNDgyWj.html] : > “For the first two weeks, I locked him into a conference room and I said, ‘This is all about getting the mission on paper,’ ” Ms. White recalled. Two weeks later, Mr. Systrom had boiled down the

Shane Richmond on solving Twitter's problems with a tick

Shane Richmond on solving Twitter’s problems with a tick [http://shanerichmond.net/shane-richmond/ve4uw2lqz2icm4crv1d8eoj9phe0p3]: Great insight from Shane Richmond around Verified accounts and a way for Twitter to get those all important registered CC details to compete with Google, Apple and Amazon. > Suppose Twitter offered to verify users

Sietsema on the Current State of Restaurant Criticism

Sietsema on the Current State of Restaurant Criticism [http://ny.eater.com/archives/2013/08/the_current_state_of_restaurant_criticism.php] : > the strangulation of reviewing budgets on the part of publications means that we often read print criticism for the witty and thoughtful writing more than for a

the big Apple misunderstanding

the big Apple misunderstanding [http://www.asymco.com/2013/09/17/an-interview-by-eric-jackson-on-blogging-apple-and-whats-next/] : > since for most of its life Apple was personified as an individual, what came to pass for Apple analysis was actually the psychoanalysis of that individual. It makes for great journalism and best selling books. It’s

Cyanogen raises $7 million to build better Android

Cyanogen raises $7 million to build better Android [http://www.theverge.com/2013/9/18/4742828/cyanogen-raises-7-million-to-build-the-best-version-of-android] : > operating system more focused on productivity than commerce. “The mobile devices out there, they’re just not meant for anybody to use,” Kondik says. “They’re essentially mobile cash registers. We want

The Semiotician’s Oath

The Semiotician’s Oath [https://medium.com/design-story/44dba7121a1]: > Story. Story is structure left behind when all of our memory pathways are reduced to their most common overlaps. Story is the method we use to process who did what to whom and where and why and how and when.

Did you know the Twitter bird has a name?

Did you know the Twitter bird has a name? [http://thehundreds.com/blog/2013/09/09/at-twitter/]: > The Twitter bird has a name, and it is Larry. Larry Bird. Like Adam Bomb. Totally.

"iPhone Keyboard Secrets" from 2007

“iPhone Keyboard Secrets” from 2007 [http://pogue.blogs.nytimes.com/2007/06/27/iphone-keyboard-secrets/?_r=0]: A post from a more innocent time — but it’s easy to forget details like this, which were emphasised in the old days: > Although you don’t see it with your eyes, the

Klout is running out of excuses.

Klout is running out of excuses. [http://www.businessinsider.com/klout-and-startup-adolescence-2013-9]: > “We think we have the opportunity to own earned media,” Fernandez says. “Earned media” is essentially word-of-mouth advertising on networks like Facebook and Twitter. It’s the ability to get people talking about brands because they want to,

The 150 Things the World's Smartest People Are Afraid Of

The 150 Things the World’s Smartest People Are Afraid Of [http://motherboard.vice.com/blog/what-150-of-the-worlds-smartest-scientists-are-worried-about] : A good catch all: > 33. Men. –Helen Fisher, biological anthropologist

Why Twitter Buying MoPub Is a Very Big Deal

Why Twitter Buying MoPub Is a Very Big Deal [https://medium.com/on-startups/e3ffbf8f3cd8]: This: > What does identity mean? It’s not knowing your age, gender, and rough whereabouts. That has some value in the ads space, but it’s pretty minimal. Despite the various social media paranoia memes,

iphone

The only interesting things about the new iPhones/ iOS

Not interesting: * colours * cheap vs expensive * ‘flat’ design/ transparency/ parallax effects * 64 bit processor Interesting: TouchID + Bluetooth Low Energy (iBeacons [http://www.theverge.com/2013/9/11/4718082/ios-7-ibeacons-could-solve-indoor-mapping-make-shopping-better] ) Apple just put a method in your pocket to verify your identity instantly with any device it can connect to through

Who Owns the Future? by Jaron Lanier – review

Who Owns the Future? by Jaron Lanier – review [http://www.theguardian.com/books/2013/feb/27/who-owns-future-lanier-review]: > Lanier describes a couple who found love on an online dating site and whose subsequent marriage has proved long-lasting. In his economy of compensation, if 30 years later another young couple is

iphone

A history of iPhone taglines

Any marketer knows how painful it can be getting a tagline/ strapline that you’re happy with — and the choice of ‘forward thinking’ for the new iPhone seemed curious to me. So I took a look at the previous history of iPhone taglines. I presume the stark change is to

google plus

In defence of Google+

If you don’t understand why Google is the 2nd most active social network [http://www.thedrum.com/news/2013/09/04/google-second-most-actively-used-social-network-globally-says-globalwebindex-study] , you don’t understand what Google+ is. And it’s all your fault. Since day 1 in June 2011, Google was very clear about the motivation behind

Too much hard work is summed up in a sentence

Too much hard work is summed up in a sentence [http://www.wired.com/wired/archive/6.09/woz_pr.html]: > After they loaded Woz’s 4K Basic into it – by hand, programming in hexadecimal – and added a keyboard and a monitor and wired two transformers onto the power

a great quote from Frank Chimero

a great quote from Frank Chimero [http://thegreatdiscontent.com/frank-chimero]: I often find these pieces overlong but they do contain gems like this: > Design is a vessel. There’s the whole Buddhist thing about the essence of a bowl being its emptiness—that’s why it’s useful. Its

Marissa Mayer is really clever

Marissa Mayer is really clever [http://www.vogue.com/magazine/article/hail-to-the-chief-yahoos-marissa-mayer/]: Yahoo’s Marissa Mayer: Hail to the Chief: > “Close your eyes and listen to this list,” she says. I close my eyes and hear her recite: “E-mail, maps, weather, news, stock quotes, share photos, group communication, sports

Fortune 500 Mission Statements

Fortune 500 Mission Statements [http://www.missionstatements.com/fortune_500_mission_statements.html]: Interesting spread of perspectives. Just imagine the hours that went into developing each one.

Gnip and Datasift are the most intriguing parts of the Twitter ecosystem to me

Gnip and Datasift are the most intriguing parts of the Twitter ecosystem to me [http://www.buzzfeed.com/mattlynley/yahoo-foursquare-in-talks-over-data-partnership] : Yahoo, Foursquare In Talks Over Data Partnership: > Foursquare already does this through a partnership with Gnip, which sells packaged data from social services like Twitter, but it may go