“why not offer an alternative cut back version of Google results that shows fewer ads and reminds the user why they fell in love with the search engine in the first place?” – Google Zero: the answer to the backlash | MaxTB.com [https://www.maxtb.com/2012/06/17/google-zero-the-answer-to-the-backlash/] I
marketing
A “formula” for landing page optimisation – Smart Insights Digital Marketing Advice [http://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/best-landing-pages-formula/] . via Smart Insights Digital Marketing Advice [http://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/best-landing-pages-formula/]
7 years later, another look at Twitter [http://thenextweb.com/twitter/2013/03/22/twitter-6/]: “The transformation of the role of tweets from the sole purpose to a caption that leads users to media content is, in the end, a microcosm for the journey of Twitter as a whole.”
marketing
> too much formality — strictly enforced in all scenarios — could dramatically constrain the growth of grassroots marketing experimentation. via How formal should your marketing experiments be? – Chief Marketing Technologist [http://chiefmartec.com/2013/02/how-formal-should-marketing-experiments-be/]. One of the best article about making marketing more scientific that also emphasises the importance
“A good analysis of how the Yahoo Summly purchase is a weird one” – What’s Actually Wrong with Yahoo’s Purchase of Summly :: Hacking, Distributed [http://hackingdistributed.com/2013/03/26/summly/] “Let’s get some perspective here: Summly wasn’t reading Ulysses by James Joyce and extracting the fact
“What’s your engagement currency?” – Engagement Currency | whatleydude [http://whatleydude.com/2012/01/engagement-currency/] There’s an interesting conflict going on here and I think it’s to do with ‘exchange’ as an aspect of currency. To rephrase some of this in a way that feels clearer to me: In
“Bioshock Infinite: How long should an NPC look at a boat?” – Breathing life into BioShock Infinite • Eurogamer.net [http://www.eurogamer.net/articles/2013-03-30-building-cities-in-the-sky] I’ve a feeling one day we’ll look back on these years as a fascinating, pioneering phase of games meeting their mainstream stride. Insights like
16 tapirs who think your attitude to “sponsored content” sucks [http://martinbelam.com/2013/16-tapirs-who-think-your-attitude-to-sponsored-content-sucks/] : (via Instapaper [http://www.instapaper.com/])
“This is “brand journalism”.” – 16 tapirs who think your attitude to “sponsored content” sucks [http://martinbelam.com/2013/16-tapirs-who-think-your-attitude-to-sponsored-content-sucks/] Honestly, ask yourself, if you were a reader enthusiastic about outdoor pursuits, which information source is actually giving you the best content? The one-off piece by the inquisitive journalist, or the
“Tracked changes: ‘adding value’ by glancing at your first draft and making it significantly worse by randomly changing bits” – IDG Connect Martin Veitch – The Travesty of ‘Track Changes’ [http://www.idgconnect.com/blog-abstract/849/martin-veitch-global-the-travesty-track-changes] A nice summary — I prefer the Google Drive approach which shows a full revision history.
How to Write a Convincing E-mail [http://www.inc.com/geoffrey-james/how-to-write-a-convincing-email.html]: Good email is the dark art that makes today’s business world go round.