Old PR sold editorial just like ad space

In a recent chat with Danny Whatmough, the thought struck me that old PR agencies were really almost like an “editorial ad agency”.

What If The Press Release Exists For A Reason?

The process of releasing your story to relevant audiences will always be a part of building positive understanding around what you’re…

This is what has attracted me to “iPad afternoons”.

There’s nowhere to hide, you don’t suddenly find you’ve been trawling Twitter for 30 mins or ricocheting between tasks that have stolen…

I really feel what Adrian has described here.

This is part of why, among other things, I’m trying out afternoons where I only work on my iPad (with almost all notifications off.) It…

I think this is one of those things that is obvious in retrospect but counterintuitive to our…

By contrast, there’s a lot to be said for how you power up your consciousness to explore the dots between ideas in a more mellow way.

Stealthy London Startup Curve Raises $2M From Notable Fintech Backers Steve O’Hear, techcrunch.com

Like this analysis from Steve O'Hear. Such a good little example of some of the silly hubristic chat (“vision”) that comes out of some…

This element of Medium reminds me of the earlier days of Twitter.

How long it can hold onto that remains to be seen.

Institution/identity clash is at the heart of PR spam frustration – and here’s my solution.

There’s really not much to say about this. It’s just a frustrated rant from someone with the power to get away with it. People in PR do it…

#PRCAtech – the narrative beats the statement

Last night, I helped arrange one of our regular PRCA Technology Group events on the future of tech journalism. This year’s theme was “Show…

It takes time to build a trend

I understand the importance of agility and quickly iterating to find a strategy that works. However, I also highly rate doing things…

Twitter’s strategy squanders its audience’s true value.

It prioritises building an audience it doesn’t have instead of capitalising on the one it does.

Linkbait, Reputation and the “Mental Unsubscribe”

If you run a business and your email is listed anywhere, you’ll be familiar with the spam you get. I’d like to think I run a pretty tight…