By me on Medium:
I think this advert is a great summary of why Microsoft, though attracting stick from innumerable directions for almost all its current products, is executing in just about the only effective way it can in a world transitioning toward touch and mobile. Let me explain.
As Apple and Android’s touch-based revolution started to pick up steam, Microsoft found itself in a tricky position. Its first manifestation of a touch-based Windows device didn’t appear until October 2010, a full six months after the iPad and three and a half years after the iPhone. For many, this was too little, too late.
But here’s Microsoft’s situation