Product Market Strategy

Bring market reality back to product strategy

I help founders bring market reality back to Product Strategy.

Outside Perspective

Interviewing the market through an opinionated lens to reveal non-obvious ideas.

Absolute Clarity

Simplifying, editing and clarifying your product strength to be unforgettable.

Strategic Focus

Where to play for outsized returns, avoiding distractions and dead ends.

Recently, I'm helping build a way to use AI for work like it's second nature.

Beyond Work (2023/ 24)

First non-founder, working on product strategy, positioning, research, communication and GTM

"As a founder, working with Max is like having a second mind — he helps pull your thoughts into concrete actions, strategy and writing. While our Build team is heads down executing, Max is exploring actual customer needs, potential risks, and uniting knowledge to achieve better outcomes."

Malte Højmark-Bertelsen, Cofounder, Beyond Work

• Market intel: customer/ market interviews, insights, analysis
• Positioning: Website, brand, storylines, product taxonomy, outline etc.
• Pitches + outreach: core, customer, investor, media
• Use to inform ICP: use cases, category, vertical focus, persona

Househeld (2023)

Over a few months, I conceived, prototyped, built and launched an app to stretch my practice in hands on product work

• Design + conception: Google Design Sprint
• Market intel: Dozens of customer/ market interviews, quant research, insights, analysis
• Positioning: Website, brand, storyline
• Prototyping and development: Build and rebuilt in Bubble, Figma, Softr, Webflow, Airtable

Creandum (2022)

A year helping a world-leading VC define itself around its 6th fund

Max gave us a fresh look with lots of great ideas and initiatives.

Johan Brenner, Creandum

Augur (2013-2023)

Ran my own product story agency for a decade, productising our service based on client needs.

For example:

• Augur Edits - created a way to offer clients predictably great content from the best freelancer journalists in the world, tied straight to their Comms strategy.
• Augur Unbound - free pitching of funding stories for founders, helping young companies reach journalists who should know about them

Max helped us refine our pitch for key audiences and kickstart the relationships that will serve us as we grow. His understanding of what’s important in B2B and Fintech is outstanding.

Jeppe Rindom, Pleo

Our founders know they can call on Augur for solid advice, meaningful introductions and strategies built to help fast-scaling businesses.

Stephen Millard, Notion Capital