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“If you’re not the customer, you’re the product”

“If you’re not the customer, you’re the product”:

“you have to recognize that you’ve been “the product” your entire life. So were your parents and so were your grandparents. Television and radio, newspapers and magazines—they all sell your attention to their primary customers: advertisers. Even things you “pay for” sell you off to advertisers because you really don’t pay for them—you only cover part of the costs.”

“If you’re not the customer, you’re the product”:

“you have to recognize that you’ve been “the product” your entire life. So were your parents and so were your grandparents. Television and radio, newspapers and magazines—they all sell your attention to their primary customers: advertisers. Even things you “pay for” sell you off to advertisers because you really don’t pay for them—you only cover part of the costs.”

By Max Tatton-Brown

Max Tatton-Brown is founder and MD of Augur, and has written for publications including the Guardian, Sifted and TechCrunch.

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